MUJI North America is seeking a full-time Sr. PR & Marketing Specialist for the Toronto Support Office PR & Marketing team. Reporting to the PR & Marketing Communications General Manager, this is a multi-faceted role with a focus on driving brand events and activations, social media and influencer programs, and coordinate day-to-day communication with our PR agency to support brand growth and awareness across the North America business, with a focus in Canada. Duties include, but are not limited to:

Brand Events & Marketing

Build and manage an always-on brand event calendar at national and local levels timed to key moments in the wider North American marketing calendar Coordinate and launch brand events and activations, managing event logistics including project timelines, vendor coordination, driving on-site execution, and post-event content Support event-driven social, influencer, and PR amplification Act as main liaison with property marketing teams to ensure constant brand visibility in local markets Cross-functional collaboration with internal teams to develop a thorough understanding of the marketing calendar, campaigns, and seasonal themes Align with store teams weekly to ensure marketing materials are continually updated and up to MUJI global brand standards Build and present post-event and weekly/monthly reports summarizing key metrics and learnings Social Media Support

Provide ideation and production support to the Social Media & Content Marketing Coordinator through content capture of MUJI Canada initiatives, products, and events for brand channels Daily monitoring of MUJI Canada social profiles, plus keeping a pulse on social media trends across platforms to identify potential engagement opportunities Assist with copywriting for social media, newsletters,



and brand campaign materials Engage with MUJI’s community on social media through comments, DMs, and managing customer inquiries wherever necessary Public Relations & Agency Coordination

Serve as day-to-day point of contact with PR agency Coordinate sample pulls, gifting lists, and shipment logistics for influencers and media Maintain MUJI press grid, track press placements, and organize coverage for internal sharing Track incoming brand materials from global corporate team and incorporate into internal asset library Maintain influencer contact lists and execute influencer seeding and outreach programs The ideal candidate should possess:

2 – 3 years of experience in public relations, marketing, or equivalent preferred Effective and detailed communication skills, written and oral Punctuality in project management and attendance Organization in managing marketing calendars and global brand assets Ability to adapt to rapid-paced environments and tight deadlines Intermediate photography and videography skills Adequate experience with Adobe Creative Suite (Lightroom, Photoshop, Illustrator, InDesign) Proficient understanding of social media platforms, with a particular focus on Instagram and TikTok Intuitive grasp on MUJI’s brand philosophy and ethos Flexibility in work schedule to accommodate business needs, such as brand activations and events Additional Information:

Location:

Toronto Support Office Job Type:

Full Time Pay Range:

$50,000-$58,000 CAD annually ***Must be flexible and able to travel within North America in accordance with business needs. Candidates must possess a valid passport and any required travel documentation or visas. Benefits Include:

Bonus Program Paid Time Off Employee Discount

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📌 Sr. Public Relations & Marketing Specialist (Winnipeg)
🏢 MUJI Canada
📍 Winnipeg