Market Activation Manager (Ontario) – Moët Hennessy Brands

Reports to: Senior Market Manager

Location: Mississauga, ON

Status: Full Time

ABOUT US AND ABOUT YOU About Charton Hobbs Charton Hobbs Inc., in addition to being one of the longest standing wine and spirit agencies in Canada, is also one of the largest privately owned national agencies.

A family enterprise, Charton Hobbs Inc. is dedicated to the advancement of the wines and spirits markets through the representation of select producers, including Moët Hennessy across all provinces of Canada.

About Moët Hennessy Our Maisons (Veuve Clicquot, Moët & Chandon, Dom Pérignon, Ruinart, Krug, Armand de Brignac, Wine Estates, Hennessy, Glenmorangie, Ardbeg, Volcan, Belvedere) have a rich heritage built on uncompromising perfection and unique savoir-faire handed down from generation to generation. Our people constantly reinvent the future of our industry and deliver memorable experiences to our consumers, living the 5 values of Moët Hennessy: sharing, elegance, epicureanism, integrity, and spirit of conquest. From the grape to the bottle, we offer a passionately stimulating environment and motivating career opportunities and are continuously looking for passionate talent!

About You You are a passionate marketer, eager to learn every day, to go the extra mile, always putting the brands first. You are good at multitasking, always with a structured approach and with a strong ambition to deliver excellence. You have a business mindset and a real drive for creativity. You are a detail-oriented team player, an excellent communicator, and very solution-oriented.

If this is you, please join us!

Job Summary This position is responsible for the Ontario Moët Hennessy portfolio pertaining to the overall planning and execution of marketing activities and the shared sales objective results of assigned brands within the Moët Hennessy portfolio.

Essential Duties and Responsibilities Based in the Mississauga Charton Hobbs office, the Marketing Activation Manager will report to the Moët Hennessy Senior Regional Market Manager. The position may require evening and weekend work in connection with specific events, in addition to normal daytime job functions, which are split between both in-market and in-office requirements. Your time will be split between office work and in the field. A moderate level of variable annual domestic and international travel is necessary for this position.

Marketing and Strategic Planning

Develop the provincial marketing plans for assigned Moët Hennessy (MH) brands consistent with the guidelines provided by Maisons and the National Brand Managers, complete monthly activation reports, and provide market updates as required.

Execute creative strategy around new product launches and execution in market.





Implement and measure the effectiveness of marketing activities and event strategies against predetermined and agreed national or regional KPI measurements, with the support of Senior Regional Market Manager.

Work closely with the National Brand Marketing teams and local Charton Hobbs teams to develop and implement customer-driven initiatives.

Sales Collaboration and Execution

Once plans are created and approved, liaise with the Senior Regional Market Manager, Moët Hennessy, and the sales team on a regular basis to implement strategies with the sales team.

Define and maintain the core Moët Hennessy portfolio brands' strategic account lists for on-premises, retail, and boutique accounts with the sales team, ensuring that quarterly updates of listing status are completed.

Partner with the local sales team to grow brand presence in key on-premise and retail accounts, identifying new opportunities in the market.

Create and build account relationships through support, activation, and training.

For assigned brands, determine with the sales team the required input resources to be allocated to core and targeted on- and off-premises accounts, and track spending plans versus planned objectives. Recommend any required spending adjustments based on account performance.

Event Activation and Brand Presence

Plan, organize, and execute field-level activations on Moët Hennessy brands with the support of the Charton Hobbs sales team.

POSM management (ordering and warehouse management), coordinate POSM pick-up and delivery for various brand activations, and upkeep and/or repair of branded parade tools and MH visibility items.

POSM creation via local suppliers.

Support the National team in large-scale event management and PR activations.

Product Knowledge and Account Management

Specialize in corporate and luxury brand account sales for Ontario.

Responsible for product knowledge, training, product personalization, and using both local and Maison-available resources for the Ontario sales team, accounts, targeted high-net-worth-individual groups, or other clients of the complete MH portfolio of brands.

Obtain comprehensive knowledge of all MH brand guidelines, logo usage, cropping guides, and image rights verification.

Act as a face and ambassador of the brand at key events and partner locations, supporting training, brand speeches, and local appearances.





Support the Senior RMM with operational tasks related to managing the LCBO Spirits Category team.

Procurement and Physical Requirements

Responsible for procurement (including deposits and securing raw materials/goods and services).

Physical demands of the role include handling warehouse materials related to events (cases of glasses, ice buckets, etc.). May require lifting/lowering, pushing, carrying, or pulling up to 40+ pounds.

Your Profile Technical and Personal Skills

Effective team player

A flair for creative thinking and innovation in developing brand or customer business solutions

Highly self-motivated and results-oriented

Business thinking and analytical mind

Understanding of statistical data

Excellent communication skills

Strong business relationship builder

Organized, detail-oriented, and able to prioritize/meet tight deadlines

Project management skills

Specializing in event management (from creative development to execution and reporting)

Excellent knowledge of Office Suite (especially PowerPoint and Excel)

Strong presentation, public speaking, and negotiating skills for diverse audiences

Digital savvy, with a good understanding of social media and influencer strategies

Strong understanding of the hospitality industry (restaurant, bar, and nightclubs)

Basic understanding of the retail industry

Affinity for the wines and spirits category

Additional Information

Bachelor of Commerce degree or higher, Marketing, Business Administration majors preferred, or 3 or more years of relevant luxury wine and spirit industry experience or related luxury product-oriented companies

Available for evening and weekend events as may be required (sometimes on short notice), as well as both local and international travel

Valid passport and ability to travel internationally

Established Ontario trade contacts both on and off premises is a plus

Spirit and wine sales or marketing experience

WSET Level 2 or above, and related spirits certifications are a plus

Access to a vehicle and a valid Ontario Driver’s License

Benefits

Market-competitive salary and benefit package plus performance bonus commensurate with performance, attainment of annual objectives, and KPIs

Medical, dental, RRSP, and other benefits after a qualifying period

Car allowance, travel, and expense account

Charton Hobbs Group is an equal opportunity employer and welcomes applications from individuals of all backgrounds.

The above information is representative of the work performed in this position; however, it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.

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📌 Market Activation Manager – Moët Hennessy Brands (Winnipeg)
🏢 Charton Hobbs Group
📍 Winnipeg