Overview The

Marketing Specialist, AHL,

plays a key role in building, launching, and growing the brand of professional hockey in Hamilton. Working as a close partner to the Director, Marketing - Sports, this role helps translate strategy into action, delivering campaigns, promotions, and fan-facing initiatives that drive ticket sales, build community connection, and establish a strong, credible team identity. This is a rare opportunity to help shape a team brand from the ground up. From the first puck drop to marquee moments throughout the season, this role is deeply involved in how fans experience the team in the arena, in the community, and across every marketing touchpoint.

This role pays an annual salary of $50,000 CAD

Benefits for Full-Time roles: Health, Dental and Vision Insurance, Pension matching, and Paid Time Off (vacation days, sick days, and statutory holidays).

This position will remain open until September 4, 2026.

Responsibilities

Support the Hockey Marketing Strategy & Execution

Work in close partnership with the Director, Marketing - Sports to develop and execute the overall hockey marketing strategy

Translate strategic direction into integrated marketing campaigns and tactical execution

Support season-long planning as well as short-term campaign and game-day initiatives

Ensure all hockey marketing activity is aligned with brand standards and organizational goals

Team Brand Building & Fan Engagement

Play an active role in shaping and evolving the hockey team's brand identity

Support storytelling that builds emotional connection between the team and its fans

Help develop and execute initiatives that establish the team as a meaningful part of the Hamilton community

Contribute ideas that enhance the fan experience and grow long-term loyalty





Ticket Sales & Revenue Support

Collaborate closely with ticketing and sales teams to support ticket revenue objectives

Execute marketing campaigns for season tickets, single-game tickets, and group sales

Track and support reporting on campaign performance and resultsPromotions, Events & Activations

Support the planning and execution of theme nights, promotions, and in-arena activations

Coordinate marketing support for community, foundation, and partnership initiatives tied to hockey

Assist with player appearances, special events, and fan-facing activations

Cross-Functional Collaboration

Work closely with Social Media, Communications, Digital, Creative, Retail, and Game Presentation teams

Ensure alignment across channels and touchpoints

Coordinate timelines, approvals, and execution across internal teams and external partners

Planning & Operations

Support budget tracking, invoicing, and campaign documentation

Maintain marketing calendars, assets, and recaps

Contribute insights and learnings to continuously improve hockey marketing efforts

Qualifications

Post-secondary education in Marketing, Business, Communications, or a related field, or equivalent experience

2-3+ years of experience in marketing, ideally in sports, entertainment, or live events

Experience executing integrated marketing campaigns

Experience working in quick-paced, deadline-driven environments

Strong project management and organizational skills

Ability to translate strategy into execution

Confident communicator and collaborator

Creative thinker with a strong understanding of sports fans

Comfortable juggling multiple priorities in a live-event environment

Passion for professional sports, live entertainment, and building brands

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📌 MARKETING SPECIALIST, AHL | FULL-TIME | TD COLISEUM (Winnipeg)
🏢 Syracuse Crunch
📍 Winnipeg