Job Responsibilities

- Responsible for developing and executing the marketing strategy for InputHealth’s current and future digital products, including product positioning, go-to-market strategy, and budget

- Work closely with the User Experience and Software Engineering team to deliver outstanding product experiences that drive enthusiastic word-of-mouth advocacy among our customers

- Interact with real patients and, health care professionals/doctors to understand how to improve our messaging and brand

- Define target audiences and develop corresponding marketing strategies across face-to-face events and industry event participation

- Orchestrate successful national product marketing programs throughout the entire program/product/service lifecycle

- Identify, help hire, and manage a small team of world-class marketing professionals who will engender passion for our products among consumers and physicians worldwide

- Manage digital and social marketing programs including Websites, LinkedIn, Twitter, Facebook, YouTube, etc.





- Manage Google AdWord campaigns, track analytics and iterate to produce the highest rate of conversion possible

Experience

- 3 years of experience in marketing and/or a business role: business development, market research, project/partner/product management, solutions architecture and/or related positions

- A background of working with a brand and successfully transforming innovative concepts into category leaders

- Strong qualitative and quantitative skills: communication, testing, analytics, tracking

Benefits

- Change the world by making healthcare more efficent, accessible and humane
- Beautiful office space in Coal Harbor close to the waterfront
- Small, vibrant, and dynamic team (we have lots of fun!)
- Travel to conferences, company outings
- Extended-health advantages, car allowance & incentive bonuses

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📌 Marketing Lead (Vancouver)
🏢 Inputhealth
📍 Vancouver