Drive brand growth at CaptivateIQ as the Director of Product Marketing, focusing on customer insights and storytelling. This leadership position paves the way for creative B2B SaaS marketing.As a strategic leader, you will oversee the creation of impactful narratives that connect CaptivateIQ’s offerings with market needs. Your focus will be to enhance the product marketing team and establish a reliable feedback mechanism that informs product direction and go-to-market strategies. Collaborate closely with cross-functional teams to maintain alignment around core messaging.Key Responsibilities:
- Lead and mentor product marketing professionals for success
- Direct the evolution of cohesive messaging and positioning
- Build an effective customer research and feedback framework




- Ensure product strategy is informed by market insights
- Manage external communications to enhance brand credibilityRequirements:
- Minimum of 12 years in B2B SaaS product marketing
- Proven leadership experience in team building
- Expertise in translating customer feedback into strategies
- Comfortable navigating technical product discussions
- Exceptional narrative and communication skillsLeverage your storytelling and strategic skills to enhance CaptivateIQ's position in the market effectively.#J-18808-Ljbffr

📌 Captivateiq Director Product Marketing Role (Toronto)
🏢 GTMnow
📍 Toronto