Drive brand awareness and engagement as the Brand Marketing Manager at HomeEquity Bank. This pivotal role focuses on delivering integrated marketing campaigns for Canadians aged 55 and up.
As a vital part of the Brand Team, you will manage brand marketing strategies and program execution within a key regulated sector. The role requires strategic insight paired with detail-oriented execution, ensuring the brand resonates authentically with homeowners. You will balance high-level initiatives with hands-on delivery, fostering emotional connections with stakeholders.
Key Responsibilities:
• Implement brand messaging across all mortgage solutions
• Develop and deploy marketing materials emphasizing trust




• Collaborate with cross-functional teams on brand initiatives
• Manage brand budgets and campaign execution
• Analyze market data to optimize brand performance
Requirements:
• 8+ years in marketing, 5+ years in brand marketing
• 3+ years of team management experience
• Solid communication skills for brand storytelling
• Exceptional attention to detail and creativity
• Self-motivated character focused on continuous improvement
Shape the future of HomeEquity Bank’s brand with your expertise in marketing and team leadership.
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📌 Brand Marketing Manager at HomeEquity Bank (Toronto)
🏢 Homeequitybank
📍 Toronto