Shape data-driven audience strategies as an Audience Strategy Manager with Starcom. Drive growth through innovative media solutions that integrate data, technology, and audience insights across Canada.
This role within Starcom focuses on developing actionable audience strategies and engaging with clients directly to translate business goals into effective plans. The role requires collaboration with teams across strategy, media planning, and activation. Candidates with data analysis experience and familiarity with audience segmentation tools will thrive in this position.
Key Responsibilities:
• Develop and present audience strategies to clients
• Identify new audience segments and data-driven tactics
• Manage audience creation using platforms like Lotame




• Lead client communications on audience solutions
• Collaborate with planning and activation teams for seamless execution
Requirements:
• Bachelor’s degree from an accredited university
• 3-5 years in media planning or research focusing on digital
• Familiar with tools like Tableau, R, and Excel
• Proficient in audience segmentation and CRM strategies
• Solid understanding of digital marketing
Elevate audience engagement strategies with your analytical and collaborative skills at Starcom.
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📌 Audience Strategy Manager at Starcom (Toronto)
🏢 Publicis Group
📍 Toronto