Lead Relay's performance marketing initiatives as a Senior Performance Marketing Manager with a dynamic $2-3M monthly budget across a variety of media channels. Focus on sustainable growth through strategic optimization.
In your role at Relay, you will own the optimization of paid search, social, and direct mail channels, ensuring a robust LTV to CAC ratio. You’ll be instrumental in scaling initiatives while collaborating with the Brand team to ensure the performance of creative assets. Leverage data insights to optimize media spend and channel strategies.
Key Responsibilities:
• Directly manage optimization across all paid media channels
• Develop and scale partnerships with media publishers
• Collaborate on creative strategies based on performance feedback




• Apply budget flexibly in multi-channel marketing efforts
• Utilize SQL for performance tracking and data gathering
Requirements:
• Experience managing significant ad spends exceeding $500k monthly
• SQL fluency and familiarity with MTA and MMM attributes
• Initiative in discovering new marketing opportunities
• Strong adaptability in ambiguous marketing scenarios
• Driven, curious mindset focused on marketing outcomes
Harness data analytics and innovative strategies to bolster Relay's marketing success.
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📌 Senior Performance Marketing Manager at Relay (Toronto)
🏢 Relay
📍 Toronto