About RYSERYSE (helloryse.Com) is a North American technology company building smart home products that make everyday homes more intelligent and automated.Our flagship product, the RYSE SmartShade, motorizes and automates existing window coverings and connects them with smartphones and major smart home ecosystems.We develop hardware products from the ground up, working across product design, engineering, manufacturing, software, marketing, and sales.We’re looking for a Head of Growth & Product Marketing to help determine what we build, who we build it for, how we position it, and how we bring it to market.The RoleThis is not a traditional marketing management role.You will work closely with the CEO, engineers, designers, sales team, and external partners to identify customer opportunities and turn them into products, positioning, campaigns, and revenue.You will lead market research and develop a deep understanding of our customers, competitors, categories, pricing, and distribution channels.You will help answer questions likeWho is the ideal customer for this product?What problem are we solving for them?Which features matter most to that customer?What should the product cost?Should we sell it DTC, through Amazon, retail, dealers, builders, commercial partners, or another channel?What messaging will make the customer care?What creative will make them stop and pay attention?What acquisition channels can scale profitably?You will then work with our product, design, and engineering teams to translate those insights into product requirements.Once a product reaches market, you will be responsible for helping drive its commercial success.This is a hands-on role. You should be comfortable developing strategy one day and reviewing Meta campaigns, landing pages, creative concepts, pricing tests, or customer research the next.What You’ll OwnMarket Research & Customer StrategyLead market research across existing and new product categoriesIdentify attractive customer segments across DTC, B2B, retail, commercial, and other channelsConduct customer interviews, surveys, competitive research, pricing research, and market analysisDevelop clear customer personas and jobs-to-be-doneIdentify customer pain points that can translate into current products or featuresAnalyze competing products, positioning, pricing, reviews, and customer feedbackValidate new product concepts before significant engineering resources are committedProduct Positioning & Product StrategyDefine the target customer, value proposition, positioning, and messaging for each productWork directly with engineering and design to help establish product requirements based on customer and market needsInfluence product roadmaps using customer research, commercial opportunity, and competitive analysisDevelop pricing and packaging strategiesDetermine which features should be included, removed, bundled,



or prioritizedDevelop go-to-market plans for new product launchesEnsure the product experience and marketing promise are alignedChannel Strategy — Develop strategies for selling through DTC, Amazon, retail, B2B, dealers, affiliates, and other channelsEvaluate the economics and opportunity of different distribution modelsDevelop channel-specific pricing, positioning, offers, and messagingIdentify new partnerships and distribution opportunitiesWork with sales and business development teams to bring products into new customer segmentsGrowth & Customer AcquisitionOwn customer acquisition strategy across paid and organic channelsDevelop and manage campaigns across Meta, Google, YouTube, TikTok, and other relevant platformsBuild and scale affiliate and creator marketing programsDevelop offers, bundles, promotions, and pricing strategies to improve conversionUnderstand CAC, ROAS, contribution margin, LTV, conversion rates, and payback periodsAllocate marketing budgets based on performance and commercial opportunityBuild attribution and reporting systems that make it clear where growth is coming fromCreative, Messaging & ConversionDevelop messaging that translates technical product features into clear customer benefitsLead creative strategy across paid advertising, product pages, landing pages, email, video, and other channelsWrite or direct the development of hooks, headlines, offers, scripts, and campaign conceptsWork with designers, creators, agencies, and internal teams to produce advertising creativeBuild a structured creative testing processContinuously test messaging, offers, landing pages, pricing, and funnelsImprove conversion across our DTC customer journeyWhat We’re Looking ForYou understand both why customers buy products and how to acquire those customers profitably.You can move between customer research, product strategy, creative development, pricing, analytics, and paid acquisition without treating them as separate disciplines.You should haveStrong experience in growth marketing, product marketing, eCommerce, or consumer technologyExperience conducting customer and market researchStrong understanding of product positioning and messagingExperience working directly with product managers, engineers, or designersStrong understanding of DTC economics and customer acquisitionHands-on experience with paid social and paid searchExperience developing creative and messaging for performance advertisingStrong understanding of pricing, promotions,



offers, and conversion optimizationExperience with affiliate, creator, or partnership marketingStrong analytical skills and comfort working with marketing and financial dataExperience with Shopify or similar eCommerce platformsAbility to operate with limited resources and move quickly from analysis to executionExperience with hardware, consumer electronics, smart home products, Amazon, retail, or B2B channels is a strong advantage.How You’ll WorkRYSE is a startup, so this role requires someone who wants ownership rather than a narrow job description.You may spend one week researching whether we should enter a new product category and the next working with an engineer on product requirements, reviewing customer interviews, launching a Meta campaign, testing new pricing, and briefing a creator on an advertising concept.You should be comfortable making decisions with imperfect information, testing ideas quickly, measuring results, and changing direction when the data says something is not working.We care much more about outcomes than activity.What Success Looks LikeSuccess in this role meansWe understand exactly who each product is for and why they should buy itCustomer research directly influences our product roadmapNew products launch with transparent positioning and go-to-market strategiesWe identify attractive new customer segments and channelsOur messaging and creative consistently improveCustomer acquisition scales while maintaining healthy economicsMarketing, product, engineering, design, and sales operate around the same customer strategyMarketing investment translates into measurable revenue and contribution margin5–10+ years of experience in growth marketing, product marketing, eCommerce, or consumer technologyProven experience launching, positioning, and scaling productsStrong background in market research, customer segmentation, pricing, and go-to-market strategyExperience working cross-functionally with product, engineering, design, and sales teamsHands-on experience with DTC customer acquisition, paid social, paid search, and conversion optimizationStrong understanding of CAC, ROAS, LTV, contribution margin, and channel economicsExperience developing messaging, creative strategy, and performance advertisingExperience with affiliate, creator, retail, Amazon, or B2B channelsStrong analytical skills with a performance and revenue-driven mindsetStartup experience and willingness to stay hands-onExperience in hardware, consumer electronics, smart home, or connected devices is a strong advantage.Full health and dental benefitsRemote & in-office work (minimum 2x per week), and flexible hoursLarge degree of autonomy over schedulePotential for Stock OptionsGrowth in a start-up, with the potential to develop to a senior leadership role#J-18808-Ljbffr

📌 Head Of Growth & Product Marketing (Toronto)
🏢 Socket.dev
📍 Toronto