Summary: We’re seeking a dynamic, detail-oriented marketing and communications specialist to own and evolve our advisor email governance and channel strategy. This role will lead the strategy, standards, and operating rhythm behind our core advisor eNews and web portal communications, ensuring the right messages reach the right audiences, at the right time. You’ll also write and edit high-quality advisor-facing content and use marketing automation tools (Salesforce Marketing Cloud or similar) to deploy and optimize communications.

The Role in a Nutshell: Supporting Manulife Canada’s insurance division, this role provides foundational B2B marketing communications support with a strong emphasis on email governance and channel ownership. You’ll be accountable for the performance and consistency of our advisor newsletter ecosystem and advisor web portal, including planning, editorial standards, stakeholder orchestration, deployment, and continuous improvement.

How Will this Come to Life? It starts with governance: building a clear channel strategy, defining what belongs where, and creating a consistent intake-to-send process. From there, you’ll develop plans that translate business priorities into messaging, write and refine copy, coordinate reviews/approvals, and deploy communications through Salesforce Marketing Cloud automations/journeys (or equivalent).

You’ll monitor results, capture learnings, and continuously improve channel effectiveness. You’ll also work with other marketing leads who will be contributing content to these channels.

Position Responsibilities: Email Governance & Channel Strategy (Core focus)

Obsess about the customer, which in our case, is advisors. You’ll have an understanding of the advisor world in order to tailor content that resonates and drives action.

Own advisor email governance: establish and manage standards for intake, prioritization, segmentation approach (where applicable), frequency/cadence, and content quality across the advisor newsletter stack.

Lead channel strategy for core advisor eNews and the advisor web portal: define channel purpose, editorial approach, content mix, and how messaging ladders up to business goals.

Act as the single point of accountability for newsletter and portal operations—ensuring clarity, consistency, and a strong end-to-end process.

Drive continuous improvement by reviewing performance metrics and partnering with stakeholders to evolve content and channel effectiveness.

Content Development & Editorial Leadership:

Develop (i.e., write) and deliver communication plans that consider scope, tone, measurable objectives, target audiences, key messages, and calls-to-action.

Write and edit clear, concise, compliant messages on topics ranging from regulatory initiatives to new tools and technology that support advisors.

Adapt and amplify content across channels (newsletter, web portal, email announcements, etc.) while maintaining a consistent voice and message hierarchy.

Ensure content is accurate, on-brand, and aligned to channel strategy and governance standards.

Deployment & Martech Enablement (Salesforce Marketing Cloud):

Facilitate communication delivery through tools like Salesforce Marketing Cloud, including builds, QA, scheduling, and deployments via automations/journeys (or similar capabilities in other platforms).





Partner with design/digital teams to ensure templates and layouts support readability, accessibility, and performance.

Support basic reporting and insights (e.g., engagement trends) to inform recommendations and next iterations.

Stakeholder management, process & risk:

Provide direction and clear briefs to internal partners including design, digital, compliance, and translations, while fostering strong relationships and shared accountability.

Facilitate stakeholder reviews and approvals, ensuring timelines are met and feedback is actioned appropriately.

Manage risk through documented review/approval processes, due diligence, and audit-friendly practices.

Manage competing priorities across multiple projects and deadlines while maintaining quality and consistency.

Required Qualifications:

Experience in financial services, insurance, B2B marketing/communications, or demonstrated understanding of financial advisors and how they work

Strong writing and editing skills—able to distill complex information into clear advisor-facing messages that drive action.

Demonstrated experience with Salesforce Marketing Cloud (preferred) or similar email marketing/marketing automation platforms (e.g., Adobe Campaign, Marketo, HubSpot, Eloqua), including deployment and QA best practices.

Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-moving environment.

Strong research, information gathering, and analytical skills with solid follow-through.

Digital expertise, including familiarity with email production workflows, creative review cycles, and cross-functional coordination.

Preferred Qualifications:

Degree/diploma in journalism, communications, marketing, or a related field, plus 3+ years of relevant experience.

Experience with Office 365 and SharePoint is an asset.

Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

We’ll empower you to learn and grow the career you want

We’ll recognize and support you in a adaptable environment where well-being and inclusion are more than just words

As part of our global team, we’ll support you in shaping the future you want to see

#LI-Hybrid

The role being advertised is an existing vacancy.

Acerca de Manulife y John Hancock Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios,



y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [email protected] .

Referenced Salary Location Waterloo, Ontario

Modalidades de Trabajo Híbrido

Salary range is expected to be between $59,100.00 CAD - $98,500.00 CAD

Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual. El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a [email protected] para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con [email protected] para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

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📌 MarComm Specialist (Winnipeg)
🏢 Manulife
📍 Winnipeg