Join Backcountry as Vice President of Performance Marketing and lead impactful paid media initiatives. This hybrid role focuses on driving success across our brand portfolio from Toronto.You'll be a key figure in defining strategy and managing the budget for performance marketing across multiple brands like steepandcheap.Com and biketiresdirect.Com. Your role involves setting channel allocations, ensuring alignment with creative assets, and leading a skilled marketing team. Success is measured by your ability to enhance media efficiency and meet growth targets.Key Responsibilities:
- Manage multi-year performance marketing strategy and P&L
- Allocate budgets based on incrementality and CAC strategies
- Develop and implement campaign playbooks for success




- Foster a culture of testing and optimization within the team
- Analyze market trends to uncover new opportunitiesRequirements:
- Bachelor’s degree in relevant field; advanced degree a plus
- 12+ years in performance marketing; 5+ in leadership
- Experience managing budgets for large-scale marketing
- Familiarity with major advertising platforms and tools
- Background in outdoor or eCommerce environmentsDrive Backcountry's marketing efforts forward through insightful strategy and agile leadership.#J-18808-Ljbffr

📌 Backcountry Vp Of Performance Marketing Needed (Toronto)
🏢 Cscgeneration 2
📍 Toronto