Shape the future of gaming engagement at Zynga as a Senior Manager for Lifecycle Marketing. Drive retention strategies across multiple game genres while leading a agile team!In this pivotal role, you will oversee the Lifecycle Marketing team, focusing on enhancing player experiences through data-driven strategies and effective problem-solving. Collaborate with cross-functional teams to deliver compelling marketing communications and nurture programs that keep players engaged. Your leadership will influence campaigns across genres from Word to Casino.Key Responsibilities:
- Manage team performance and career development
- Spearhead lifecycle strategy planning and execution
- Drive customer engagement and retention initiatives




- Champion new technology usage within the team
- Review and present marketing performance metricsRequirements:
- Bachelor’s degree alongside 5+ years in Lifecycle Marketing
- Proven people management experience of 2+ years
- Technical skills in email marketing and analytics
- Familiarity with content management tools and email best practices
- Strong critical analysis and data interpretation skillsContribute to Zynga’s mission of connecting players worldwide through innovative lifecycle marketing strategies.#J-18808-Ljbffr

📌 Zynga Senior Manager For Lifecycle Strategy (Toronto)
🏢 ZYNGA
📍 Toronto