- Develop provincial marketing plans for assigned Moët Hennessy brands
- Complete monthly activation reports and provide market updates
- Execute creative strategy for new product launches and in-market execution
- Implement and measure marketing activities and event strategies against agreed KPIs
- Collaborate with National Brand Marketing teams and local Charton Hobbs teams on customer-driven initiatives
- Liaise with the Senior Regional Market Manager, Moët Hennessy, and sales team to implement strategies
- Define and maintain strategic account lists and complete quarterly listing-status updates
- Grow brand presence in key on-premise and retail accounts and identify market opportunities
- Build account relationships through support, activation, and training
- Determine and track resource allocations and spending plans; recommend adjustments based on performance
- Plan, organize, and execute field-level brand activations
- Manage POSM ordering, warehouse operations, pickup, delivery, creation, upkeep, and repairs
- Support large-scale event management and PR activations
- Provide product knowledge, training, personalization, and brand resources to sales teams, accounts, and clients
- Maintain knowledge of brand guidelines, logo usage, cropping guides, and image rights
- Represent the brand at events and partner locations through training, speeches, and appearances
- Support operational tasks related to managing the LCBO Spirits Category team
- Manage procurement, deposits, raw materials, goods, and services
- Handle event warehouse materials, including lifting, lowering, pushing, carrying, or pulling up to 40+ pounds
- Work in the office and field,



including occasional evening/weekend events and domestic and international travel

Requirements

- Bachelor of Commerce degree or higher, preferably Marketing or Business Administration, OR 3 or more years of relevant luxury wine and spirit industry experience or related luxury product-oriented company experience
- Available for evening and weekend events, sometimes on short notice
- Available for local and international travel
- Valid passport and ability to travel internationally
- Access to a vehicle and valid Ontario Driver’s License
- Effective team player
- Creative thinking and innovation in brand or customer business solutions
- Highly self-motivated and results-oriented
- Business thinking and analytical mindset
- Understanding of statistical data
- Excellent communication skills
- Robust business relationship-building skills
- Organized, detail-oriented, and able to prioritize and meet tight deadlines
- Project management skills
- Event management expertise from creative development through execution and reporting
- Excellent knowledge of Office Suite, especially PowerPoint and Excel
- Strong presentation, public speaking, and negotiation skills
- Digital savvy with understanding of social media and influencer strategies




- Strong understanding of the hospitality industry, including restaurants, bars, and nightclubs
- Basic understanding of the retail industry
- Affinity for the wines and spirits category
- Established Ontario trade contacts on and off premises is a plus
- Spirit and wine sales or marketing experience
- WSET Level 2 or above and related spirits certifications are a plus
- May need to lift, lower, push, carry, or pull 40+ pounds

Core Competencies

Demonstrates expertise in developing and executing marketing strategies for luxury brands, with a strong focus on event management, brand activation, and relationship building. Proficient in analyzing market data and driving brand presence in key accounts while ensuring alignment with brand guidelines.

Highest-signal resume keywords

- Event Management Expertise
- Brand Activation Strategy
- Market Analysis Skills
- Strong Communication Skills
- Project Management Skills

ATS Optimization Keywords

Hard Skills

- Marketing Strategy Development
- Data Analysis
- Event Planning
- Brand Activation
- POSM Management
- Office Suite Proficiency
- Public Speaking
- Negotiation Skills
- Digital Marketing
- WSET Level 2 or Above

Soft Skills

- Creative Thinking
- Team Collaboration
- Self-Motivation
- Detail-Oriented
- Relationship Building

Certifications & Qualifications

- WSET Level 2 or Above

Industry Keywords

- Luxury Wine and Spirits
- Hospitality Industry
- Retail Industry
- Brand Guidelines
- Market Opportunities

Tools & Technologies

- PowerPoint
- Excel
- Social Media Platforms

#J-18808-Ljbffr

📌 Market Activation Manager (Mississauga)
🏢 Jobtailor
📍 Mississauga