About Liferaft Liferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world’s leading organizations. We’re a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care.

Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security at scale. Together, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in.

About the Role Liferaft is looking for a highly skilled and visionary Business Development Representative (BDR) The ideal candidate is a proactive go-getter with excellent communication skills and a natural ability to connect with others.

This role will be hybrid in Halifax, NS, or fully remote within the Eastern, or Atlantic time zones in Canada.

Reporting to the Director, Marketing, you will uncover fresh business prospects by initiating contact and fostering relationships with potential customers.

To thrive in this role, you'll need a track record of converting leads from stellar marketing campaigns. Harness your communication prowess to build robust connections with customers, guiding them through the qualifying stages until they're ready for a rendezvous with an Account Executive. If you're driven by results and relish teamwork, we want to get to know you better.

What you do as the Business Development Representative (BDR) at Liferaft

Qualify leads from marketing campaigns as sales opportunities

Contact potential clients from named account list through LinkedIn, phone calls and emails

Present our product to potential clients using the guides and scripts provided

Qualify clients and identify those ready to view demos and meet with an Account Executive for deeper fact-find





Work with the marketing team to proactively come up with new campaign ideas to garner targeted leads

Set up meetings or calls between prospective clients and Account Executives

Meet regularly with assigned Account Executives to understand and support their prospecting strategy

Deliver performance reports on a weekly, monthly, and quarterly basis

Stay in the loop on the latest products, services, competitors and business development tools and techniques

What You Need to Get the Job Done

Proven work experience as a Business Development Representative, Sales Account Executive or similar role

Hands-on proficiency with diverse sales techniques, including the art of the cold calls

Track record of achieving sales quotas

Familiarity with CRM software, with a preference for Salesforce

Familiarity with Marketing Automation software, with a preference for HubSpot

Comfortable navigating MS Excel

Understanding of sales performance metrics

Excellent communication and negotiation skills

Why Liferaft? We pride ourselves on our innovative spirit and determination to help solve new challenges developed by the complexities of open source data. Liferaft provides a threat intelligence and investigations platform to corporate security teams around the world, including some of the biggest brands you've probably referenced today! Our platform is designed to identify, track, and validate issues from open source channels (surface, deep web, and darknet) related to executive safety, fraud prevention, and asset & infrastructure protection. Our technology is helping keep these companies, their people, and their operations safe,



making a real impact in the world we all live in.

The diversity of our team is integral to our success. We are a team of passionate and supportive individuals and pride ourselves in fostering a collaborative, innovative, and fun culture.

We offer our team:

Competitive compensation plan

Flexible PTO – Our team is encouraged to take a minimum of 15 days/year with no cap beyond

Hybrid workplace with flexible working hours

Health & Dental Benefits (Medavie Blue Cross)

80% employer paid perks

Orthodontic coverage for minor dependents

Comprehensive mental health coverage, up to $3,000 per year, available for employees and dependents

Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform

$750 Yearly Lifestyle Subsidy

Monthly cell phone reimbursement

Monthly parking reimbursement

Company-sponsored social events and team-building activities

Strong culture of employee recognition

Monthly peer-nominated “Cheers” awards with gift card draws

Quarterly Performance Awards recognizing exceptional impact, collaboration, and innovation

Diversity, Equity & Inclusion Committee

Authentic, engaged team, who value work life balance

We’re building a company future generations can be proud of. Diversity at Liferaft means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.

This hiring process may use AI-supported tools to assist with application screening and evaluation. This is an existing role within the organization.

#J-18808-Ljbffr

📌 Business Development Representative (BDR) (Winnipeg)
🏢 LifeRaft
📍 Winnipeg