Posted Wednesday, August 19, 2026 at 4:00 AM

Job Overview
Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.

Key Responsibilities

Collaborate with Category and Customer Marketing (Frozen & Kits) and other key business stakeholders to translate ideas and insights into cutting-edge solutions that inform the development of/support business strategies.

Continually monitor and advise on general market trends impacting Give & Go’s business

Provide foresight into consumer trends to help predict future market developments

Ensure that brand strategy/activity is based on factual market understanding

Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category and line reviews

Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions

Lead the development of tools and communication vehicles designed to increase G&G;’s learning on trends, creative problem-solving and innovation

Drive the development and use of market insight throughout the business

Coach coworkers in discovery processes and tools that satisfy business objectives





Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.

Recipe for Success

Completion of a university degree in business and/or marketing

Minimum 5 years’ experience in market research or in a field that requires analysis of information

Strong analytical market research and trend analysis

Demonstrated ability to distil complex information and analysis into clear and actionable recommendations

Experience working with diverse groups in multiple locations

Excellent written and verbal communication, analytical, problem-solving and risk assessment skills

Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)

Ability to work independently and in a team environment

What We Can Offer

As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.

Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.

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📌 Manager, Category Insight (Manitoba)
🏢 Give & Go
📍 Manitoba