Opti-Tech Scientific Inc., founded in 1989, is a leading Canadian supplier of scientific equipment specializing in optical and digital microscopy, metallography, hardness testing, furnaces, ovens, and metrology solutions. The company operates as a solution-based partner, combining advanced technologies with a sales and customer service team known for strong product knowledge and responsive support. Opti-Tech provides onsite instrument installation, operation training, and image optimization training to help clients improve daily operations and technical capabilities. The team is supported by Product Specialists in both official languages in Canada and receives ongoing training on emerging technologies and applications. This commitment to innovation and education creates a dynamic environment for professionals interested in science, technology, and customer-focused work.
About the Role We're looking for a versatile E-Commerce & Digital Marketing Specialist who can wear many hats and own our online presence and customer-facing experience end-to-end. This role blends e-commerce, web maintenance, digital marketing, order processing, and hands-on customer service — from maintaining our website/e-shops and running campaigns that drive traffic and conversions, to being a friendly, reliable point of contact for our customers. We're looking for someone who's equally comfortable in a design tool, a marketing dashboard, and a conversation with a customer — someone who takes pride in getting the details right and genuinely enjoys helping people.
Key Responsibilities E-Commerce, Web Development & Site Maintenance Maintain the company website, e-shops, product updates, and pricing in a word press environment
Work with developer to ensure the site is responsive, fast-loading, accessible, and optimized for conversions
Perform regular audits for broken links, outdated content, and UX issues
Collaborate with developers (or handle light front-end code) to implement design changes
Maintain brand consistency across all web properties
Digital Marketing Plan, execute, and optimize campaigns across SEO, paid search/social, and email marketing




Manage content calendars for blog, social media, and email newsletters
Conduct keyword research and implement on-page/technical SEO best practices
Set up and manage paid ad campaigns (Google Ads, Meta Ads, LinkedIn, etc.)
Monitor and report on KPIs using tools like Google Analytics, Search Console, and social insights
Support trade show and event marketing efforts, including promotional emails, social campaigns, landing pages, and digital signage/graphics
Coordinate pre- and post-show follow-up campaigns to capture and nurture leads generated at events
Content & Brand Create or coordinate creation of graphics, copy, and video content for campaigns
Maintain a consistent brand voice and visual identity across channels
Support product launches and promotions with dedicated landing pages and creative assets
Analysis & Optimization Track website and campaign performance; report insights and recommendations
Run A/B tests on landing pages, emails, and ad creative
Stay current on digital marketing trends, algorithm changes, and design best practices
Customer Service Monitor and respond to customer inquiries, comments, and messages across the website (live chat/contact forms), social media, and email in a timely, on-brand manner
Serve as a liaison between customers and internal teams, routing technical, billing, or product issues to the right department
Address basic website usability issues customers report (broken forms, login problems, checkout errors) and coordinate fixes
Monitor online reviews and social mentions, responding professionally to both positive and negative feedback
Track common customer questions/pain points and feed insights back into website UX and content improvements




Process customer orders accurately and in a timely manner, including order entry, confirmations, and coordinating with fulfillment/shipping teams
Track order status and proactively update customers on delays, backorders, or issues
Help maintain FAQ pages, chatbot flows, and self-service help content to reduce repetitive inquiries
Required Qualifications 2-4+ years of experience in digital marketing, web design, or a related field
Proficiency with website builders/CMS platforms (WordPress, Webflow, Shopify, Squarespace, etc.)
Experience with design tools (Figma, Adobe Creative Suite, or Canva)
Hands-on experience with SEO tools (Google Search Console, SEMrush, Ahrefs, etc.)
Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.)
Experience running paid campaigns on Google Ads and/or Meta Ads Manager
Strong analytical skills and comfort with Google Analytics/GA4
Excellent written communication and copywriting skills
Strong customer-facing communication skills, with a friendly, patient, and solutions-oriented approach
Familiarity with order management/e-commerce platforms (Shopify, WooCommerce, or similar) and processing orders accurately
Knowledge of CRM platforms (HubSpot, Salesforce, or similar) for managing customer/lead data and communications
Preferred Qualifications Experience using helpdesk/live chat tools (Zendesk, Intercom, Freshdesk, or similar)
Experience with marketing automation platforms
Basic video editing or motion graphics skills
Understanding of conversion rate optimization (CRO) principles
Experience with A/B testing tools (Optimizely, VWO, or native platform tools)
Prior experience in business-to-business (B2B) e-commerce
What Success Looks Like A rapid, on-brand, conversion-optimized website that's kept current
Growing organic and paid traffic with measurable ROI
Clear, data-backed reporting that informs marketing decisions
Cohesive brand experience across web, social, and email
Fast, helpful responses to customer inquiries that improve satisfaction and retention

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📌 E-Commerce & Digital Marketing Specialist (Ontario)
🏢 Opti-Tech Scientific
📍 Ontario