Who We Are As the foremost distributor of public works equipment, Joe Johnson Equipment (JJE) supplies mobile infrastructure maintenance solutions to municipalities and contractors throughout Canada and the US. Through our extensive branch network, we offer sales, rentals, leases, servicing, and support for vacuum trucks, refuse and recycling collection vehicles, street sweepers, sewer cleaners, and inspection cameras.
JJE is a proud subsidiary of Federal Signal Corporation.
Territory Sales Representative – Municipal Equipment TERRITORY: Atlantic Canada
BRANCH LOCATION: Halifax, Nova Scotia
WORK ENVIRONMENT: Shop, Road, Office, Customer Premises
Employment Type 1 NEW OPPORTUNITY
Full-time
Permanent
Monday-Friday
Summary This role is responsible for selling municipal equipment to municipalities and public sector organizations within an assigned territory. The focus is on driving sales growth, expanding market share, and managing the full sales cycle for municipal equipment and related accessories. The position requires strong technical knowledge, proven sales ability, and the capability to recommend effective equipment solutions tailored to municipal operational needs, while building long-term customer relationships and representing the company at industry events.
Total Rewards Overview Base Salary + Guarantee
Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
Vacation & Paid Personal days
Employer Matching Retirement Savings Plan
Equipment Supplied: Company vehicle, Laptop, Cell Phone, Fuel Card
About You Must have strong verbal and written communication
Strong sales and customer service skills
Strong understanding of sales processes
Self-motivated, results orientated and motivated to exceed targets
Ability to plan and execute assignments with general guidelines and work independently
Education/Certification 5+ years of outside sales experience, preferably in the municipal, vocational, or heavy equipment industry




Valid driver’s license with the ability to travel throughout Canada and the United States
Business Diploma or Degree preferred
Must be able to pass a pre-employment background check
Experience Robust knowledge of and experience in the municipal equipment market
Proven success selling equipment directly to municipalities and public works departments
Demonstrated technical and sales acumen with strong mechanical aptitude
Proficiency with CRM systems
Position Responsibilities Manage all sales activities within the assigned territory, ensuring year-over-year growth aligned with company objectives
Prospect, develop, and maintain strong relationships with new and existing municipal and accounts
Sell municipal equipment directly to end users, providing customized solutions for public works, road maintenance, and municipal operations
Deliver product demonstrations, training, and technical support to customers and internal team members as required
Represent the company at trade shows, conferences, and industry events across Canada and the United States
Collaborate closely with internal teams (Sales, Parts, Service) to support technical requirements and post-sale customer needs
Prepare accurate sales forecasts, reports, and territory performance updates
Stay informed on municipal industry trends, competitive activity, and emerging technologies
Other duties and projects as assigned
Travel Expectations Up to 90% travel within territory; occasional travel across Canada and the US
Why Work at JJE Talented, dedicated and passionate team to work with
Exceptional best-in-class products and service offerings for our customers
Charitable Giving Program
Educational Scholarship Program
Tuition Reimbursement
Employee & Family Assistance Program (EAP)
Federally recognized as a certified Employment Equity organization
Member of multiple provincial safety programs and COR certified
Our Core People Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition

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📌 Territory Sales Representative - Municipal (Nova Scotia)
🏢 Federal Signal
📍 Nova Scotia