ORGANIZATION OVERVIEW:
Providing services in the Cowichan Valley since 1992, Canadian Mental Health Association - Cowichan Valley Branch (CMHA-CVB) is a registered charity and not-for-profit, independent society operating under a branch division agreement with CMHA British Columbia and within the context of the nation-wide Strategic Plan of the Canadian Mental Health Association.

As part of a national organization and an advocate of mental health for all, CMHA-CVB facilitates access to resources people need to maintain and improve mental health and wellbeing, and to participate in community integration, build resilience, and support recovery from mental illness and/or substance use and addiction.

CMHA-CVB operates Warmland House Emergency Shelter, Transitional Housing Services, Sobering and Assessment Centre, Mischa Lelum Youth Emergency Shelter, Adult Outreach programs, a Youth Centre/Youth Connect, Family Capacity Program, SAIP, and a variety of other counselling/therapeutic programs for children, youth, and families.

CMHA-CVB also provides community education and advocacy aimed at the promotion of good mental health and in support of individuals and families with mental health challenges.

CMHA-CVB adheres to the values of diversity, cultural safety, and respect for all, as identified in its Anti-Racism Statement as attached.

POSITION SUMMARY:
Reporting to the Executive Director, the Manager of Marketing and Fundraising is a results-driven fundraising professional dedicated to diversifying and expanding the organization’s revenue streams. This role leads the design and execution of a comprehensive fundraising strategy that engages individual donors (annual, monthly, and major donors), corporate partners, foundations, and community stakeholders. The Manager provides strategic leadership across fundraising and donor relations, proactively cultivating partnerships and coordinating campaigns, events, and legacy giving programs. With passion and drive, the Manager will foster a culture of engagement, working alongside volunteers and peers to strengthen grassroots and community connections, while ensuring all efforts align with CMHA-CVB’s mission and values.

KNOWLEDGE, SKILLS and ABILITIES:

Knowledge of mental health and addiction issues affecting adults, youth, and children, with the ability to articulate the case for support with passion and conviction

Understanding of cultural competency and anti-racist practices, ensuring inclusive and equitable engagement with donors, volunteers, and community partners





Familiarity with fundraising ethics and standards, including the Association of Fundraising Professionals (AFP) Guidelines and Donor Bill of Rights

Technical knowledge of planned giving and charitable compliance, including bequests, gifts of life insurance, RRSPs, and CRA charitable tax receipting rules

Strong local relationships within the community, with the ability to leverage networks to build trust, inspire participation, and strengthen philanthropic support

Exceptional communication skills, both verbal and written, to effectively engage donors, sponsors, and community stakeholders

Demonstrated success in grant writing and securing funding from diverse sources

Strong organizational, financial, and digital skills, including proficiency with MS Office and donor management systems such as Nation Builder and Canada Helps

Proven ability to build and sustain donor relationships that inspire confidence and long-term engagement

Proven ability to navigate rapidly evolving social media platforms and algorithms, with solid skills in leveraging AI tools to optimize marketing, promotional content, and engagement across Facebook, Instagram, TikTok, and LinkedIn

Ability to provide leadership and collaboration, guiding diverse teams of staff and volunteers while fostering grassroots community engagement

Capacity to represent and communicate CMHA Cowichan Valley Branch’s mission and values, integrating fundraising efforts with local community priorities

Flexibility to work evenings and weekends as required to support fundraising and engagement activities

QUALIFICATIONS:

A diploma or degree in Marketing/Communications, Business Administration, Political Science, Public Administration (non-profit focus)

Knowledge of local community preferred

Experience recruiting and managing volunteers

Experience in event and campaign management, including peer-to-peer fundraising and community-based initiatives

A minimum of 3 years’ experience in fundraising with non-profit organizations, or Certified Fund-Raising Executive (CFRE) certification,



or an acceptable combination of education and experience fundraising, leading social media and community engagement initiatives

Membership in Association of Fundraising Professionals (AFP) is an asset

Personal vehicle and valid class 5 license and Business Insurance

Successful Clearance of a Criminal Record Check for vulnerable sector

RESPONSIBILITIES:

Provide leadership and oversight for all fundraising, philanthropy, donor stewardship, and legacy giving initiatives

Develop and implement annual and long-term fundraising strategies that diversify revenue streams and ensure sustainable operations resilient to austerity measures

Drive fundraising growth by proactively engaging community members, businesses, and organizations to secure corporate partnerships, sponsorships, and individual donations

Cultivate philanthropy and steward donor relationships, managing a portfolio of individual, corporate, and foundation supporters with tailored engagement and recognition strategies

Communicate the impact of CMHA Cowichan Valley programs, ensuring volunteers, donors, and sponsors understand how their support makes a difference

Manage fundraising budgets, track performance, and report outcomes to senior leadership and the Board

Promote opportunities and partnerships through public speaking, presentations, and face-to-face networking

Identify, cultivate, and solicit new funding opportunities, including grants and philanthropic partnerships

Coordinate campaigns and events, including multi-channel fundraising efforts, galas, community fundraisers, and donor appreciation gatherings

Develop and execute community engagement strategies, leveraging traditional media and social platforms (Facebook, Instagram, TikTok, LinkedIn) to expand reach and inspire participation

Recruit, train, and manage event volunteers, fostering collaboration and grassroots engagement

Create compelling content and promotional materials for campaigns, events, and donor communications

Maintain and update the CMHA-CVB website, including donation pages, blog posts, and email distribution

Oversee donor database (Canada Helps) and reporting systems, ensuring accurate tracking, stewardship, and compliance with CRA and provincial fundraising regulations

Prepare regular reports on revenues, expenses, donor growth, and key performance trends

Collaborate across teams to align fundraising efforts with organizational mission and values, adjusting strategies as needed

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📌 Manager, Marketing and Fundraising (British Columbia)
🏢 CMHA Cowichan Valley Branch
📍 British Columbia