As the Automotive Digital Product Manager, you will play a lead role in driving the development and enhancement of Canadian Tire's Automotive digital products and services. You will be responsible for defining the product vision & roadmap, prioritizing features, and ensuring their successful delivery while aligning with business goals and customer needs. Your focus will be on creating exceptional user experiences, improving customer engagement, and driving revenue growth through digital channels.
Responsibilities Define and own the product vision, strategy, and roadmap, ensuring alignment with business objectives, customer needs, market opportunities, competitive insights, and industry trends.
Lead product discovery and prioritization activities by collaborating with business stakeholders, customers, internal teams, and external partners to identify opportunities, define product direction, and establish strategic priorities.
Champion customer-centric product development, ensuring all digital products and experiences deliver strong usability, accessibility, and customer value through user research, testing, and data-driven insights.
Partner with cross-functional leaders, including Engineering, Design, Architecture, QA, Analytics, and Business teams, to align product investments with business value, technical feasibility, and customer impact.
Provide strategic direction and guidance to the Product Owner, who manages day-to-day backlog execution, ensuring features, user stories, and sprint priorities align with the overall product roadmap and business objectives.
Own product outcomes and performance, defining product KPIs, measuring success,



analyzing results, and making informed decisions to optimize customer experience and business value.
Drive stakeholder engagement and communication, managing expectations, facilitating decision-making, and ensuring transparency on product priorities, roadmap progress, risks, and delivery outcomes.
Lead continuous product improvement efforts by monitoring customer feedback, user satisfaction, market evolution, and product performance to identify opportunities for innovation and optimization.
Requirements Bachelor's or Master's degree in Computer Science, Engineering, Business Administration or a related field.
Minimum of 5 years of experience as a Product Manager or similar role in a digital product development environment.
Demonstrated experience in driving the development and launch of successful digital products or services from concept to delivery.
Strong understanding of agile development methodologies, with experience working in cross-functional agile teams.
Ability to empathize with customers' needs and translate them into actionable product requirements that deliver an exceptional user experience.
Familiarity with web technologies, mobile applications, APIs, analytics tools, content management systems (CMS),



e-commerce platforms, and other digital solutions.
Proficient in analyzing data to drive insights and make informed product decisions; familiarity with A/B testing methodologies is preferred.
Excellent written and verbal communication skills to effectively collaborate with diverse stakeholders at various levels of the organization.
Solid problem-solving skills with the ability to break down complex problems into actionable steps and make data-informed decisions.
Proven ability to lead cross-functional teams in a collaborative workplace while managing competing priorities effectively.
Understanding of the automotive retail industry, including parts cataloguing systems, inventory management processes, customer expectations in automotive e-commerce platforms is advantageous.
Benefits Salary range: $80,000 to $131,000 per year
Comprehensive benefits and retirement programs
Performance incentives and continuing education programs
Career growth opportunities and product discounts
$5,000 per year in mental health benefits for eligible employees and families
Canadian Tire Profit Sharing and retirement savings programs
Bachelor's or Master's degree in Computer Science, Engineering, Business Administration or a related field. Minimum 5 years of experience as a Product Manager in a digital product development environment. Strong understanding of agile methodologies. Familiarity with web technologies, mobile apps, APIs, analytics tools, CMS, and e-commerce platforms. Proficiency in data analysis and A/B testing.

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📌 Product Manager, Automotive Digital (Ontario)
🏢 Canadian Tire Corporation
📍 Ontario