Become a vital part of Critical Mass as a Senior Performance Media Manager in Toronto, overseeing the execution of impactful media strategies across various platforms. Make data-driven decisions to optimize client performance.

As the Senior Performance Media Manager, you will play a pivotal role in executing and optimizing media plans that align with client goals. Your focus on data and analytics will ensure campaigns meet performance targets, influencing budget allocations and strategy development. You will lead a collaborative effort with Analysts and Activation teams, enhancing media effectiveness while mentoring junior staff in best practices and performance reporting.

Key Responsibilities:
• Manage and build performance-driven media plans




• Support and conduct budget allocation and forecasting
• Optimize campaigns toward defined KPIs
• Collaborate with teams for smooth plan execution
• Deliver client insights and performance reports

Requirements:
• 4-7 years of media planning or performance marketing
• Experience with Paid Search, Social, Programmatic
• Robust grasp of performance metrics
• Excellent organizational skills
• Client-facing expertise

Bring your analytical mindset and strategic execution abilities to Critical Mass and drive measurable client success.
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📌 Critical Mass Senior Performance Media Manager (Ontario)
🏢 CMICA Critical Mass
📍 Ontario