Job Summary A member of the Market Strategy leadership team, reporting to the VP, Market Strategy, the Director, Business Intelligence & Go-to-Market is responsible for translating commercial strategy into action and using market, customer, and business data to measure performance, identify opportunities, and continuously optimize plans. The role brings together business intelligence, market analytics, strategic planning, and go-to-market capabilities to drive stronger commercial decision-making and execution. The ultimate objective is to identify and unlock growth opportunities, sharpen commercial priorities and investment, and elevate execution to deliver against Arterra’s long-term plan. The Director will lead the development of analytics, insights, and tools that enable the business to clearly understand where to play, how to win, and where to invest, while partnering closely with Sales, Marketing, Finance, and senior leadership to turn strategy into measurable results. This position is based out of our Mississauga head office (hybrid work model / 3 days in office) and reports to the Vice-President of Marketing Strategy.
Key Responsibilities Business Performance Management. A key contributor to the monthly business cycle informing management on performance KPIs across category, volume, and market share (brand, geography, segment, pack etc.). Leverage compelling story-telling to clearly articulate performance drivers in a concise manner, with clear calls-to-action / next steps.
Data Transformation: lead the journey in partnership with IT to fully democratize and automate our data set. First, solidify the integrity and accuracy of our data in order to create organizational trust. Second, build visulisation tools with PowerBI that prevents the need for offline work. Finally, support the change management involved by offering training and assist first time users in the adoption journey.
Commercial Planning:



Lead the development of the annual commercial planning process for the sales team on a national and regional basis. Act as an ‘entreprise’ ambassador to the commercial teams to help facilitate strategy translation into regional execution.
Go-To-Market: day to day execution of our annual sales plan through price, promotion, NPD launches, and shopper programming performance. Strive for continuous improvement in commercial ROI across the different levers of investment. Lead the monthly market PRs with clear & concise storytelling on key performance drivers.
Leadership: Raising the talent level through continuous development of a team of direct reports and their respective team members. Building solid succession planning and recruitment initiatives. Drive engagement across the team. Act as a senior leader of the market strategy group.
What You Bring 10+ years progressive experience in packaged goods industry specially sales intelligence, FP&A;, RGM, GTM functions
Previous leadership experience managing mid-size teams ( Alc Bev Experience
Proven analytical and storytelling capability.
Ability to diagnose complex business problems and communicate outputs clearly through compelling visuals and excellent verbal skills.
Demonstrated ability to influence and collaborate with Senior Leadership both internally and externally
Provides direction, support, reinforcement and coaching to create a high-commitment, high-performing work team
Utilizes a disciplined approach to define problems, identify root causes, evaluate data from a variety of sources, generate alternative solutions and choose the best solution




Ability to use information in an effective and timely manner to allocate resources and achieve business goals
Excellent verbal and written communication skills
Demonstrated organizational, co-ordination and time management skills
Demonstrates a high level of follow through and ability to meet multiple deadlines
COMPENSATION Budgeted Range – $126,111 - $173,403. The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra. The budgeted range will align with qualifications, including experience, education, training, licenses, certifications, and other business and organizational requirements. We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs. Our mission is simple – to build brands people love. In fact, seven of the top 20 brands in Canada are proudly part of the Arterra Wines Canada family: Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino and Kim Crawford. We have more than 140 years of experience in the Canadian wine industry, with five estate wineries across the country and over 1,700 acres of premium vineyards. We have our pulse on viticulture and its latest innovations and most importantly, an understanding of what Canadian consumers are looking for in a bottle of wine. We own and operate 164 Wine Rack retail stores in Ontario and sell wine kits and products for winemaking through our RJS Craft Winemaking business.

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📌 Director, Business Intelligence & Go-to-Market (Ontario)
🏢 Arterra Wines Canada
📍 Ontario