Elevate customer interactions as Betstamp's Lifecycle Marketing Manager located in downtown Toronto. This role focuses on building and managing impactful email and CRM programs.
You will drive retention where it matters, creating automated lifecycle programs from scratch for our growing portfolio of brands. Your expertise in crafting attractive emails and executing promotional sends will be crucial to converting first-time users into loyal customers. Collaborate in a fast-paced setting where your input directly influences product engagement.
Key Responsibilities:
• Own and develop the promo calendar for each brand
• Execute daily email sends with compelling offers
• Construct lifecycle automation for customer journeys
• Create visually appealing emails that engage recipients
• Handle detailed segmentation for targeted campaigns
Requirements:
• 2-5 years of lifecycle marketing experience
• Proven experience with ESPs like Customer.io or Braze
• Capable of HTML for email designs
• Familiar with AI tools for copy and design
• Excellent written communication skills
Your role in shaping lifecycle strategies will be vital in enhancing customer loyalty at Betstamp.
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