Transform your career with Okta in the Global Paid Search Marketing Manager position. This hybrid role emphasizes advanced analytics and a data-driven approach to marketing.
As a key player on the Global Digital Acquisition Team, you will leverage your analytical prowess to develop cutting-edge paid search strategies. Your role will focus on Value-Based Bidding models in Google Ads and Bing Ads, ensuring optimized campaigns that drive substantial revenue impact through AI integration.
Key Responsibilities:
• Lead the execution of AI-enhanced paid search strategies
• Prioritize Value-Based Bidding to maximize revenue generation
• Design and evaluate structured A/B and multivariate tests
• Maintain comprehensive reporting for campaign performance




• Liaise with Marketing Operations for seamless data integration
Requirements:
• Bachelor's degree in marketing or related analytical field
• 3–5 years in managing full-funnel paid search campaigns
• Exceptional analytical skills supported by a robust VBB background
• Hands-on experience with AI and automated bidding techniques
• Expertise with Google Ads, Salesforce, and marketing automation tools
Drive transformative marketing initiatives with advanced search strategies at Okta.
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📌 Global Search Marketing Manager Role Toronto (Canada)
🏢 Okta
📍 Canada