Drive strategic web solutions as a Website Strategy Lead with tbk in London, Ontario. This hybrid role emphasizes a robust mix of analytics and creativity for measurable success.As a crucial member of our senior team, you will shape website strategies that prioritize conversion and user experience. Your role begins with thorough research and discovery, followed by the creation of detailed plans for site architecture and content direction. Collaborating with designers, writers, and developers, you’ll maintain project momentum and ensure alignment with client objectives.Key Responsibilities:
Engage clients through in-depth discovery and analysis
Establish transparent conversion targets and track performance
Design wireframes that align with user journeys
Monitor and assess site performance post-launch
Foster deep client relationships through transparent communicationRequirements:
Minimum of 8 years leading website strategy initiatives
Expertise in conversion rate analysis and testing
Familiarity with SEO, UI/UX, and content strategies
GTM experience for effective measurement setup
Track record of managing successful projectsJoin tbk and lead the way in cutting-edge web strategy.#J-18808-Ljbffr

📌 Website Strategy Lead Hybrid Role London (Canada)
🏢 tbk Creative
📍 Canada