Shape the future of sleep apnea management as Res Med's Senior Marketing Manager in Canada. Drive strategic initiatives that elevate CPAP adoption and patient retention through creative marketing.
This leadership role focuses on developing and executing integrated marketing strategies tailored to Canada's healthcare landscape. You will work collaboratively with product, sales, and digital teams to create impactful campaigns that elevate awareness and engagement in the sleep apnea category.
Success is defined through measurable revenue growth and enhanced patient outcomes.
Key Responsibilities:
Serve as strategic partner to commercial leadership
Create and align comprehensive campaign briefs
Develop marketing plans reflecting regional dynamics
Prioritize resources for maximum revenue impact
Support industry events and customer engagement initiatives
Requirements:
Bachelor’s degree in relevant field, MBA preferred
8+ years of progressive marketing experience
Proven track record in B2B and B2C strategies
Solid commercial acumen and analytical skills
Experience with reporting platforms like Asana and Adobe
Lead impactful marketing initiatives that improve patient adherence and increase market share at Res Med Canada.
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