Elevate brand impact as a Brand Strategy & Initiatives Manager at Sun Life in Canada. Develop actionable initiatives that strengthen brand relevance and foster client connections.

This 20-month contract position requires a seasoned brand strategist with over 7 years of experience. You will play a pivotal role in executing brand strategy while collaborating with marketing, creative, and insights teams. Your insights will shape compelling brand experiences that resonate deeply with clients and drive brand trust.

Key Responsibilities:

- Support Sun Life Canada's brand strategy and annual planning
- Translate insights into initiatives for brand relevance
- Collaborate cross-functionally on brand messaging
- Monitor market trends for storytelling development
- Guide marketing plans with brand standards

Requirements:

- 7+ years in brand strategy and management
- Experience in consulting or advertising agencies
- Strong digital marketing and client experience knowledge
- Detail-oriented with project management skills
- Bilingualism required in Quebec

Lead cutting-edge brand strategies and meaningful initiatives at Sun Life, making a difference in clients' lives.

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📌 Brand Strategy Manager at Sun Life (Kitchener)
🏢 Sun Life
📍 Kitchener