The Associate Director, Performance is a strategic leader who provides integrated digital media expertise and data-driven recommendations while managing a team of digital specialists across search, social, and programmatic channels. Managing either a complex multi-line-of-business client or multiple client accounts, this role strengthens client relationships by applying performance marketing expertise to drive measurable results and ensure clients remain current with industry best practices.

The Associate

Director will drive performance strategy across teams and clients, ensuring all digital recommendations are strategically integrated and that teams collaborate cohesively in support of business objectives. This role requires deep expertise in digital marketing channels and a comprehensive understanding of how performance marketing integrates with and influences broader marketing initiatives. Strategic & Planning Develop and execute performance marketing strategies across digital channels Lead campaign planning and optimization initiatives Collaborate with clients to establish KPIs and performance targets Conduct market analysis and competitive research to identify opportunities Campaign Management Oversee day-to-day management of performance marketing campaigns Monitor campaign performance metrics and ROI continuously Optimize bidding strategies across paid search, social, and display channels A/B test creative, messaging,



and targeting approaches Manage campaign budgets and ensure efficient spending Assign tasks and manage workflow within the performance team Provide guidance on best practices and campaign optimization techniques Conduct performance reviews and provide constructive feedback Client Management Serve as key client contact for performance marketing initiatives Create comprehensive performance reports and dashboards Analyze data to identify trends, patterns, and optimization opportunities Work with creative, media planning, and account teams Coordinate with analytics and data teams for insights Share performance insights to inform broader agency strategies 6+ years of experience in performance marketing, digital advertising, or related roles 2+ years of experience managing or leading a team in a media agency or marketing environment Demonstrated expertise across at least two digital channels (Search, Social, Programmatic) Strong analytical skills with proficiency in data interpretation and reporting Deep knowledge of campaign strategy, setup and hands‑on optimization experience with leading digital marketing platforms (including Google Ads/SA360/DV360, Amazon, Meta, TikTok)



Experience managing $500K+ budgets with measurable ROI Strong project management and organizational skills Advanced data analysis and insight extraction capabilities Knowledge of how performance marketing integrates with broader initiatives Technical & Tools Proficiency with dashboard and visualization tools (Tableau, Power BI) Advanced Excel/data management skills Familiarity with marketing automation and CRM systems Experience with APIs and data integration for reporting Track record of building long‑term client relationships Personal Attributes We are currently hiring for this role and reviewing applications on an ongoing basis.

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year‑round. A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone. A chance to be part of and grow within a global network of agencies. The opportunity to contribute to our company culture by joining one of our many community‑based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan‑Asian Network, and Rainbow Lounge.

Omnicom is an equal prospect employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

📌 Associate Director, Digital Data Management (Toronto)
🏢 PHD
📍 Toronto