Develop and implement strategic and operational plans for assigned brands to exceed market share and sales targets
Collaborate with internal and external stakeholders to understand the market, competitors, and customers and to develop a strategic plan
Implement tools and activities according to the plan
Define success metrics, measure return on investment, and adjust as needed
Manage overall brand budgets, financial profitability and efficiencies (P&L;)
Establish sales forecasts with the business analyst specialist
Develop and interpret market research with the business analyst specialist
Contribute to marketing innovation at Pendopharm
Report product quality complaints and adverse events in accordance with internal procedures
Assess market opportunities and support the potential launch of new specialty brands
Develop promotional activities for the sales force and materials for congresses
Organize advisory meetings, advisory boards, and other client events
Plan congresses in coordination with the sales and marketing coordinator
Develop medical messaging and a training plan with Medical Affairs
Present the marketing plan and tools to sales representatives
Requirements
- Strategic thinker, excellent team player, exemplary leadership, and results- and sales-oriented
- Strong experience in marketing, market analysis, and/or sales
- Strong verbal and written communication skills
- Ability to multitask, prioritize and take ownership
- Proficiency in Excel, Word and PowerPoint
- Bilingual in spoken and written French and English required
- Minimum 7 years' pharmaceutical experience in an innovative company for prescription medicines or medical devices
- At least 2 years' experience in sales and/or market analysis and/or market access
- At least 5 years' experience as a brand manager
- Bachelor's degree in Business/Marketing or in Science
Core Competencies
Demonstrates expertise in strategic planning, market analysis, and brand management within the pharmaceutical industry, with a solid focus on achieving sales targets and financial profitability. Proficient in developing marketing strategies and promotional activities while effectively collaborating with cross-functional teams.
Highest-signal resume keywords
- Strategic Planning
- Market Analysis
- Brand Management
- Bilingual in French and English
- Pharmaceutical Experience
ATS Optimization Keywords
Hard Skills
- Market Research
- Sales Forecasting
- P&L; Management
- Marketing Innovation
- Promotional Activities Development
- Excel Proficiency
- Word Proficiency
- PowerPoint Proficiency
- Medical Messaging Development
- Training Plan Development
Soft Skills
- Team Player
- Leadership
- Results-Oriented
- Excellent Communication Skills
- Multitasking
Certifications & Qualifications
- Bachelor's Degree in Business/Marketing
- Bachelor's Degree in Science