Community Events and Marketing Coordinator (Edmonton)

Community Events and Marketing Coordinator (Edmonton)

21 Aug
|
Westcorp
|
Edmonton

21 Aug

Westcorp

Edmonton

Position Summary The Community Events and Marketing Coordinator is a dynamic individual who is passionate about planning events that engage tenants and residents and foster connection and sense of community. The coordinator will strive to create value for all guests (residents and commercial tenants) at the complex using: strategic and remarkable events and programming; operational finesse and improvements; and outstanding service. This role is instrumental in building and developing a sense of community for our residents and tenants.

This role aims to provide industry-leading levels of customer service and first-class facilities and realizing cost efficiencies. This role is fully in-person with no remote work option.

Who You Are

- You have a passion for events that have polish and create engagement.

- You understand different types of events and are always on the lookout for new trends and things to bring to life.

- You have an eye for operations; you can coordinate tasks, take initiative, and handle issues with expediency.

- You have mad skills with customers, and guests – and you create an unreal experience for them

- You love and are skilled with social media platforms and eager to learn new tech

- You are adept with managing partnerships and relationships with vendors and key stakeholders

- You can handle taking charge, solving problems, and have serious hustle

- You have marketing skills that allow you to propel the communications and promotions of your event

- You work well when collaborating with others: you are astute at gauging a crowd and acting/leading/responding accordingly, and you are always up for giving and receiving feedback

- You are a problem-solver, a master of “figuring-it-out”, and have Google/YouTube as your favourite how-to apps

- You can run projects from inception to completion

- You are curious and love learning; you take experiences, processes, and practices to the next level

- You are a strong written and verbal communicator, especially in sticky situations

- You are comfortable working with a team that provides candid feedback and works to move the needle daily

- You are a responsible and diligent individual who is a team player and takes ownership of your projects

Key Responsibilities

- Event Strategy, Planning, and Execution

- Plan and execute strategic and engaging events that create a sense of value-add for participants

- Curate a wide variety of events to appeal to a variety of preferences

- Plan, write, and execute marketing materials and social media to support events and engagement

- Leverage current happenings, holidays, and events to drive and enhance events

- Coordinate all logistical aspects of the event, including sourcing service/product providers, set-up and tear down, and risk management planning

- Manage budgeting, vendors, and communications; including all event agreements

- Create knowledge management for each event and ensure communication is clear to and between key stakeholders

- Generate partnerships that build business for Westcorp and our tenants

- Create communications plan for each event and monthly calendar (ex., newsletter, eblasts,



website, social)

- Complete and circulate monthly outcomes and reporting

- Train security staff on after-hours event management and assist with the training of security personnel as required for after-hours follow up

- Compete monthly reconciliations and variance reports

- The goal: create a sense of engagement and belonging, including extraordinary customer service and elements of delight and surprise

- Manage the Amenities spaces

- This includes and isn’t limited to: conducting daily walk-throughs (private theatre, private dining room hall), resolving queries, preparing the booked spaces, and educating guests.

- Communicate and handle any operational issues to the team and manage solutions

- Manage inventory

- Complete and circulate monthly reporting

- Doing these duties in a timely manner

- The goal: be a great manager of the space and its offerings, and manage a seamless booking experience and create value that has tenants wanting to continually live and work here

- Marketing Coordination

- Develop event and property promotion plans (email, social, web, signage)

- Draft promotional emails and newsletters

- Write event copy (landing pages, social posts, ads, invitations)

- Coordinate creative assets with graphic designer

- Schedule and publish social content

- Create recap content (social posts, highlight reels, blog summaries)

- Take organic photography and videography

- Maintain brand voice alignment

- Manage RSVP tracking and attendee communication

- Creation of collateral, newsletters, eblasts to promote events, operational notifications, and social media content to drive the brand, interest, and conversion.

- Drive the organization and execution of Move-in Day events, Leasing Open Houses, and other marketing events as required, leveraging the marketing and leasing teams for planning and day-of support

- The goal: thoughtful organization and execution of strategies and tactics to increase customer satisfaction and drive profitability

- Champion the amenities platform (Diversions) as a service and a brand

- This includes and isn’t limited to: being the face of Diversions, creating internal and external collaborations, engaging with tenants, creating brand visibility, and building relationships

- Regularly meet and update key stakeholders, including the marketing team, leasing teams, and property management teams

- Social Media: Content creation. Capture moments of the brand and activation for use on marketing platforms, including social media

- Doing these duties in a timely manner

- The goal: create value that has tenants wanting to continually live here

- Be an ambassador and team player for Westcorp

- Execute all work in a safe,



professional manner in compliance with Occupational Health and Safety Legislation.

- Ensure local, provincial, & federal laws and regulations are being observed at the community.

- Ensure comprehension and compliance with all Westcorp Playbook policies.

- Complete other duties as assigned
- Required Skills & Abilities

- Ideally, Post-secondary education in marketing, event planning, communications, or a related field

- 2-5 years of relevant experience

- Standard First Aid or NLS certification (Lifeguard) an asset

- Highly proficient computer skills and knowledge of Microsoft Office (MS Word, Excel, Front Page, Outlook, Publisher, PowerPoint)

- Experience in Adobe Creative Studio or other design programs an asset

- Must be available to work evenings and weekends as required (hours may fluctuate depending on events scheduled)

- Must be an outgoing individual who is socially inclined with strong interpersonal skills

- Exceptional communication ability, written and verbal

- High degree of professionalism and dedication to all stakeholders

- Must be flexible and willing to change roles or responsibilities as required

- Security clearance required upon offer of employment

- Possess sensational customer service philosophy

- Must have own vehicle and valid driver’s license

- Highly organized, results-oriented and ability to work in a multi-functional team environment

- In alignment with our Westcorp Values:

- Integrity, Vitality, Accountability, Results, Collaboration, Learning and Innovation

Working at Westcorp: Headquartered in Edmonton, Westcorp Property Management Inc. is a vertically integrated company that creates, invests in and manages residential, commercial, and hotel properties. Westcorp operates in Edmonton, Calgary, Kelowna, and Bonnyville, and they are committed to significant growth in the coming years. Based on its existing development land holdings, Westcorp confidently expects to double the size of its portfolio in the next 5-7 years.

Westcorp is proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Westcorp employs 200 people with decades of combined, extensive and successful experience. We provide our employees with a work workplace that promotes professional and personal development.

Our approach to employee attraction and retention is straightforward: We want the best of the best. To attract the 'best of class' and the best new entrants to the real estate field, Westcorp provides:

- Our Westcorp Values of Integrity, Vitality, Accountability, Results, Collaboration, Learning, and Innovation
- Competitive wages
- Comprehensive benefits package including a Health Spending Account
- Employee Assistance Program
- Career Plan
- Recognition programs
- Professional development learning
- An exceptional work environment
- A mentoring culture

📌 Community Events and Marketing Coordinator (Edmonton)
🏢 Westcorp
📍 Edmonton

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