- Analyze user behavior, identify optimization opportunities, and lead experiments to maximize conversions.

- Analyze the performance of digital journeys and user behavior.

- Formulate and prioritize optimization hypotheses based on data, best practices, and business objectives.

- Design and run various tests (A/B, multivariate, personalization) to optimize conversions.

- Recommend optimizations to content, interfaces, and user journeys by leveraging best practices, search engine optimization (SEO), and artificial intelligence capabilities.

- Produce analyses and strategic recommendations that guide optimization priorities across the digital ecosystem.

Requirements

- Bachelor’s degree in Business Administration, Digital Marketing, E-commerce, or a related field.

- Minimum of 4 years’ experience in a similar role.

- Strong ability to analyze data, build dashboards, and interpret performance metrics.

- Proficiency with generative AI tools and the ability to leverage them to enhance analysis, experimentation, and digital performance.

- Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, Excel, and A/B testing platforms.

- Deep knowledge of SEO best practices.

- Ability to explore different approaches and recommend flexible,



scalable solutions aligned with business strategy.

- Robust synthesis skills and rigor in task execution.

Core Competencies

Demonstrates expertise in data analysis, A/B testing, and digital optimization strategies to enhance user experiences and drive conversions. Proficient in leveraging generative AI tools and SEO best practices to formulate actionable recommendations for digital performance improvements.

Highest-signal resume keywords

- Data Analysis

- A/B Testing

- Google Analytics 4 (GA4)

- Search Engine Optimization (SEO)

- Generative AI Tools

ATS Optimization Keywords

Hard Skills

- Data Analysis

- Dashboard Building

- Performance Metrics Interpretation

- A/B Testing

- Multivariate Testing

- Personalization Strategies

- SEO Best Practices

- Digital Performance Optimization

- Task Execution Rigor

- Optimization Hypothesis Formulation

Soft Skills

- Synthesis Skills

- Problem-Solving

- Flexibility in Solutions

Industry Keywords

- Digital Marketing

- E-commerce

- User Behavior Analysis

- Digital Ecosystem Optimization

Tools & Technologies

- Google Tag Manager

- Adobe Analytics

- Excel

- A/B Testing Platforms

📌 Conversion Rate Optimization (CRO) Analyst (Montreal)
🏢 Jobtailor
📍 Montreal