Elevate your strategy skills at Critical Mass as a Senior Strategist. Collaborate across functions to create dynamic, data-driven marketing campaigns that resonate. As a key strategist, you will combine insights from creative, media, and CRM teams into impactful marketing approaches. This position requires 5-8 years of relevant experience and a strong ability to analyze performance data. Inspire teams and ensure the optimization of consumer journeys from start to finish. Key Responsibilities:

- Drive audience insights work and inspire creative teams
- Develop cohesive omni-channel marketing strategies
- Review analytics for informed campaign adjustments
- Collaborate on paid media strategies for regional efforts
- Foster strong client relationships through integrated planning Requirements:
- 5–8 years in campaign strategy or communications planning
- Proven abilities in multi-touchpoint planning and channel alignment
- Solid data literacy translating KPIs into action
- Strong team-oriented skills for diverse teams
- Self-starter comfortable in fast-paced environments Bring your strategic vision and creativity to life at Critical Mass.

📌 Creative Campaign Strategist Role (Toronto)
🏢 Critical Mass
📍 Toronto