Join EQ Bank as a D2C Market Lead, shaping the future of banking for Canadians through cutting-edge reverse mortgage solutions. Manage the entire consumer journey while ensuring operational excellence. Reporting to the VP of Decumulation, you will lead the Direct-to-Consumer channel and focus on driving growth and enhancing customer retention.

You’ll set the strategy and lead cross-functional teams to deliver best-in-class services, ensuring alignment between marketing, sales, and technology. Key Responsibilities:

- Oversee the full lifecycle of D2C reverse mortgage services
- Develop customer acquisition and retention strategies
- Foster collaboration across sales, marketing, and operational teams




- Evaluate performance metrics to drive profitability
- Ensure exceptional customer satisfaction and engagement Requirements:
- Extensive experience in leadership within financial services
- Robust grasp of marketing strategies and customer insights
- Familiarity with reverse mortgage products and regulations
- Excellent analytical and problem-solving capabilities
- Outstanding interpersonal communication skills Drive innovation in banking services as part of EQ Bank, where your insights will have a direct impact on Canadian consumers.

📌 C Market Lead at EQ Bank (Toronto)
🏢 EQ Bank
📍 Toronto