About The Company

TBWA is a globally renowned advertising agency known for its innovative and effective marketing solutions. With a strong presence across various markets, TBWA specializes in creating impactful campaigns that resonate with diverse audiences. The agency prides itself on fostering a creative workplace that values diversity, inclusion, and continuous learning.

TBWA collaborates with leading brands across multiple industries, including automotive, consumer goods, technology, and more, delivering strategic insights and creative excellence. The company's commitment to leveraging data-driven strategies ensures that clients achieve measurable results and sustained growth in competitive markets.

About The Role

We are seeking a detail-oriented and passionate Data Analyst to join our Data and Analytics team at TBWA. In this role, you will work closely with stakeholders from the automotive sector to analyze complex datasets, derive actionable insights, and support media planning and optimization initiatives. Your expertise will contribute to building and maintaining data pipelines, enhancing machine learning models, and creating strategic dashboards that inform decision-making.

The ideal candidate will have a strong foundation in data science, excellent communication skills, and a keen interest in media and marketing analytics. This position offers an exciting opportunity to be at the forefront of media analytics, leveraging data to optimize ROI and drive impactful campaigns for top-tier clients.

Qualifications

- University Degree in Engineering, Computer Science, Mathematics, Statistics, Operations Research,



or a related quantitative field
- 2–3 years of experience in data analytics or data science, preferably within media or marketing environments
- Proficiency in SQL and Python programming languages
- Strong skills in MS Excel for data analysis and reporting
- Experience with data visualization tools, particularly Tableau
- Knowledge of data pipeline development and maintenance
- Understanding of machine learning models and performance monitoring
- Excellent attention to detail and curiosity for data exploration

Responsibilities

- Collaborate with business stakeholders to understand requirements and deliver data-driven solutions for key business problems
- Build, maintain, and optimize data pipelines and data warehouses that support reporting and analysis activities
- Support the development, maintenance, and enhancement of media optimization models, including market mix models and media investment planning
- Monitor and analyze the performance of existing machine learning models, making improvements as needed
- Contribute to audience segmentation and ad campaign measurement strategies on proprietary data platforms
- Partner with media, strategy, and creative teams to provide analytics support for campaign planning and execution




- Develop and maintain strategic dashboards in Tableau to visualize business performance metrics
- Conduct competitive landscape analysis, including share of voice and share of market projections
- Explain complex data insights and model results to non-technical audiences through clear visualizations and presentations

Benefits

- Competitive salary range of $75,000 - $85,000
- Opportunities for professional growth and development within a global agency
- Collaborative and inclusive work environment
- Access to cutting-edge data tools and technologies
- Comprehensive health and wellness benefits
- Flexible work arrangements, with a minimum of three days in-office per week, with potential for increased in-office days
- Supportive policies for diversity and inclusion, including reasonable accommodations for disabilities

Equal Opportunity TBWA is an equal opportunity employer committed to fostering an inclusive environment. We celebrate diversity and are dedicated to recruiting, employing, training, compensating, and promoting individuals regardless of race, religion, color, national origin, sex, disability, or age. We provide reasonable accommodations to qualified applicants with disabilities throughout the recruitment process.

All applications are reviewed in accordance with our Recruitment Privacy Notice, and candidates selected for interview will be contacted. We believe that embracing diverse perspectives enhances our creativity and the quality of our work, and we are committed to building a workforce that reflects this philosophy.

📌 Data Analyst (Canada)
🏢 Sundayy
📍 Canada