Take charge of member engagement initiatives at Tru Cooperative Bank as the Director of Dynamics 365 CRM. Focus on executing technology strategies that promote personalized member experiences. This crucial role involves leading the strategy and evolution of the Dynamics 365 platform for member engagement.

You will manage teams, shaping the CRM roadmap by utilizing data-driven insights and leveraging AI technologies to enhance the overall member experience. Your leadership will ensure the alignment of business objectives with CRM capabilities, fostering innovation and effective usage of technology. Key Responsibilities:

- Direct strategy and execution for CRM and contact center capabilities
- Enhance member data collection and insights framework




- Implement lifecycle-driven engagement programs
- Develop cross-functional CRM roadmaps
- Monitor and improve assisted-service performance metrics

Requirements:

- Bachelor’s Degree in a relevant field
- 8+ years in digital product and CRM leadership
- Experience in financial services or fintech environment
- Strong understanding of user engagement metrics
- Expertise in project management and strategic planning

Elevate member engagement at Tru Cooperative Bank through leadership in Dynamics 365 and creative CRM solutions.

📌 Director, Dynamics 365 CRM & Engagement (Vancouver)
🏢 First West Credit Union
📍 Vancouver