At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do. At Saje, you’ll connect with a agile community and make a positive impact. The Director, Integrated Marketing & Go-to-Market translates Saje’s brand strategy and growth priorities into integrated marketing plans, enterprise go-to-market programs, and commercially effective customer experiences across channels.

Reporting to the VP, Growth, this role sits at the intersection of Brand, Product, Retail, eCommerce, Finance, Planning, Creative, and Customer Experience. The Director is accountable for bringing brand and business strategies to market through integrated planning, cross-functional alignment, and disciplined execution. This role owns the annual integrated marketing roadmap, enterprise go-to-market planning process, and commercial marketing calendar.

The Director ensures priorities are aligned to business objectives, customer opportunities, inventory and assortment plans, and financial targets. Success requires strong strategic thinking, commercial acumen, analytical capability, and the ability to build alignment across stakeholders. This leader connects strategy, planning, execution, and performance to drive launch excellence and measurable business outcomes.

On-time delivery of integrated, commercially effective go-to-market launches. Marketing investments aligned to business, customer, and financial objectives. Marketing contribution to customer acquisition, retention, and revenue growth.

Effective cross-functional alignment through the go-to-market planning process. Speed, quality, and consistency of commercialization and launch execution. Campaign performance against defined KPIs and business outcomes.

Continuous improvement in planning effectiveness, execution quality, and performance measurement. Development, effectiveness, and performance of the integrated marketing team, including the Senior Manager role.

Integrated Marketing Planning

Develop integrated marketing strategies that support annual business objectives, growth priorities, and commercial goals. Translate brand strategy into customer-first marketing initiatives that drive awareness, consideration, conversion, retention, and lifetime value.



Identify opportunities through customer insights, category performance, business trends, and market intelligence to inform marketing priorities.

Establish campaign objectives, success metrics, and measurement frameworks that clearly connect marketing activity to business outcomes. Ensure marketing strategies balance brand-building objectives with commercial performance goals.

Enterprise

Go-to-Market Leadership Own end-to-end go-to-market planning for product launches, seasonal campaigns, evergreen programs, and strategic growth initiatives. Lead cross-functional planning across Marketing, Product, Creative, Retail, eCommerce, Digital, Merchandising, and Operations. Ensure major initiatives have clear objectives, customer strategies, execution plans, resource needs, and performance expectations.

Create clarity around milestones, decisions, dependencies, risks, and accountabilities throughout planning. Lead launch readiness and commercialization planning across the organization.

Portfolio

Prioritization & Marketing Investment Planning Balance product innovation, commercial priorities, customer opportunities, and brand-building across the marketing portfolio.

Integrated Channel

Strategy & Commercial Activation Partner with channel leaders to build cohesive omnichannel strategies across retail, digital, CRM, social, paid media, PR, partnerships, and owned channels. Ensure customer experiences are integrated, consistent, and connected across key journey moments. Partner with channel managers and Creative to ensure briefs define objectives, audiences, messages, deliverables, and success measures.

Activate marketing programs in ways that drive commercial impact while reinforcing brand objectives.

Commercial

Performance & Marketing Effectiveness Establish and monitor KPIs for marketing effectiveness, launch success, customer growth, and business performance. Analyze campaign, launch, channel, and customer performance to identify growth opportunities and risks. Use customer, commercial, and channel data to inform investment decisions and future planning.

Create visibility into marketing performance and contribution to business results. Team Leadership & Marketing Operations Management Build team capability in marketing operations, commercialization planning, stakeholder communication, reporting,



and influence. Create a culture of accountability, clarity, responsiveness, and disciplined execution across integrated marketing and go-to-market work. 8-12 years of progressive marketing leadership experience, including integrated marketing, commercial marketing, go-to-market strategy, or growth planning. ~ Proven success leading complex cross-functional planning and enterprise-wide launch activities. ~ Experience developing integrated marketing strategies that connect brand objectives to commercial performance. ~ Demonstrated ability to influence senior stakeholders and drive alignment across multiple functions. ~ Strong understanding of omnichannel customer journeys, marketing ecosystems, and modern growth strategies. ~ Experience within retail, consumer goods, wellness, beauty, lifestyle, or similarly customer-centric industries. ~ Strong financial and commercial acumen with experience linking marketing investments to business outcomes. ~ Experience leading, coaching, and developing marketing team members, including managers responsible for execution and workflow coordination. ~ Strategic thinker with strong business and commercial acumen. ~ Strong go-to-market planning and operational execution capabilities. ~ Strong planning, prioritization, and organizational skills. ~ Systems thinker who understands the connection between customer, product, commercial, and operational decisions. ~ Results-oriented leader with a focus on accountability, outcomes, and continuous improvement. ~ Here at Saje, we understand that joining a team is an important decision to make, so we want to be sure you're supported to do your best work.

The compensation range on average for this position is from $145,000 - 160,000 annually. Base pay is dependent on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. Annual bonus program Flexible work hours based on business needs Health benefits - comprehensive health, vision and dental packages Full onboarding plan and onboarding buddy to help you settle in Employee Assistance Program - 24/7 support, resources, and information available to you and your family Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

We offer reasonable accommodations to candidates with disabilities throughout the recruitment process and will work with you to ensure you are supported while working at Saje. #

📌 Director, Integrated Marketing & Go-To-Market (Toronto)
🏢 Socket.dev
📍 Toronto