Lead brand marketing initiatives at the University of Waterloo, empowering innovation and excellence. Drive institutional brand strategy, marketing frameworks, and audience insights to elevate the university’s presence. As Director of Brand Marketing and Research, you will oversee the brand architecture, marketing strategies, and market research agenda aligned with university priorities.

This senior leadership role ensures consistency across decentralized departments, leveraging insights to enhance engagement and reputational strength. Your strategic counsel will inform decision-making, enabling effective marketing outcomes and promoting the university as a global leader in education and innovation. Key Responsibilities:

- Develop and coordinate university's brand architecture and marketing strategy




- Establish institutional marketing priorities and performance measures
- Provide strategic counsel on brand dynamics to senior leaders
- Ensure consistent application of brand governance across faculties
- Oversee market research functions and performance analysis

Requirements:

- Extensive experience in brand and marketing leadership
- Proven ability to drive marketing strategies with measurable impact
- Solid understanding of audience insights and brand governance
- Excellent strategic communication and leadership skills
- Commitment to continuous improvement and institutional objectives

Elevate your marketing expertise by shaping the brand and marketing strategies at the University of Waterloo.

📌 Director of Brand Marketing Strategy (Ontario)
🏢 Uwaterloo
📍 Ontario