GOOGLE ADS SPECIALIST — VOLUNTEER, FULL-TIME

Organization : Right to Live Canada

Location : Remote

Openings : Multiple positions

Start Date: Immediately

Commitment : Up to two months, with a goal of launching the first new OpenABLS campaigns within two weeks

Right to Live Canada is recruiting a small team of Google Ads Specialists to expand our existing Google Ad Grant campaigns across the Right to Live website.

Our Google Ad Grant account is already set up, and we have other campaigns running. The immediate priority is to create effective Google Search campaigns that send qualified visitors to our OpenABLS landing page and OpenABLS sponsorship page, then improve those pages so more visitors become sponsors.

The team will also create and optimize campaigns for other important sections of the Right to Live website.

—— THE PROJECT

OpenABLS is an open-source Artificial Brain Life Support initiative developing a path from a reproducible experimental workbench to an integrated development prototype and, ultimately, a market-ready reference platform.

Right to Live Canada is a Canadian non-profit building Continuity: the service, financial, technological and institutional architecture required to keep life connected to preferable living futures.

—— ROLE DESCRIPTION

This is a full time, volunteer and remote role for a Google Ads Specialist with Right to Live Canada.

The Google Ads Specialists will work as a small team with the Executive Director to add and optimize campaigns within RTL’s active Google Ad Grant account.

The first goal is to have new OpenABLS campaigns operating within two weeks. The remainder of the two-month commitment will focus on improving traffic quality, landing-page performance and completed sponsorships while expanding campaign coverage across the rest of the RTL website.

Responsibilities include researching high-intent search terms,



organizing campaigns and ad groups, writing and testing advertisements, monitoring search terms, adding negative keywords, improving targeting and measuring results.

The team will direct qualified visitors to the OpenABLS project and sponsorship pages, set up or verify conversion tracking, and identify practical changes that could help the pages produce more sponsorships.

This is a hands-on execution role. We need people who can work directly inside Google Ads, launch campaigns, examine actual results and make useful improvements quickly.

—— QUALIFICATIONS

Universal Requirements:

- You must possess good equipment for virtual meetings, including both video and audio.
- You must attend virtual meetings from a space where you can give them your full attention.
- You must understand that this is a remote volunteer opportunity with a Canadian non-profit.

Required:
- Demonstrated experience creating and managing Google Ads campaigns that produced measurable digital conversions, such as online sales, paid registrations, donations, sponsorships or qualified leads.
- Experience optimizing campaigns against conversion rate, cost per acquisition, return on ad spend, conversion value or comparable performance measures.
- Strong understanding of keywords, search intent, match types, negative keywords, ad groups and responsive search ads.
- Ability to connect search intent, advertisement copy, landing-page experience and transaction flow into a functioning conversion funnel.




- Practical experience with conversion tracking and Google Analytics.
- Ability to interpret campaign data and make changes that improve conversion performance.
- Strong written communication and attention to detail.
- Ability to work remotely with a high degree of ownership and follow-through.
- Immediate availability for a two-month commitment.

Preferred:

- Experience managing campaigns through a Google Ad Grant account.
- Google Ads certification.
- Experience optimizing sponsorship, donation or other conversion-focused landing pages.
- Experience with Google Tag Manager, GA4, Wix or Stripe.
- Experience writing conversion-focused advertisements or landing-page copy.
- Experience supporting technology, healthcare, scientific, open-source or mission-driven campaigns.

Candidates do not need to specialize in every area. We are recruiting multiple people and welcome Google Ads, PPC, paid-search and SEM professionals whose strongest experience is in campaign management, keyword research, advertising copy, analytics, conversion tracking or landing-page optimization. —— THE TWO-WEEK GOAL

Within the first two weeks, our goal is to have:

- Focused OpenABLS Google Search campaigns added to our active Ad Grant account.
- Advertisements directing qualified visitors to both OpenABLS pages.
- Conversion tracking working correctly.
- Initial landing-page improvements implemented or ready for immediate implementation.
- Simple reporting showing traffic, meaningful visitor actions and sponsorship results.

—— THE TWO-MONTH RESULT By the end of the two-month commitment, the OpenABLS campaigns should be running reliably and improving based on actual search, visitor and sponsorship performance.

Additional campaigns should also be directing relevant search traffic to other important parts of the Right to Live website.

📌 Google Ads Specialist (Remote, Volunteer, Full-Time, Up to 2 Months) (Canada)
🏢 Right To Live Canada
📍 Canada