- Own Sherpa's content calendar aligned with product milestones, industry events, and sales priorities

- Plan, write, and publish newsletter, blog, and website content

- Build and maintain sales collateral, including one-pagers, decks, proposal templates, and campaign materials

- Produce content based on CEO and sales team requirements

- Identify additional content topics from client conversations, product updates, and attendee-engagement and monetization strategies

- Interview clients and internal teams to create case studies and ROI-driven proof points

- Manage Sherpa's presence on LinkedIn and other relevant industry channels

- Track traffic, engagement, and ROI across channels and projects

- Maintain marketing automation tools and lists

- Coordinate Sherpa's presence at industry events, including booths and materials

- Manage relationships with external contractors such as designers and writers

- Own the marketing budget and toolset and recommend future investments

Requirements

- 5 years of marketing experience in B2B SaaS or a comparable industry, or equivalent experience

- Experience producing and managing B2B services content, including case studies, blog content, newsletters, and sales materials

- Excellent English writing and oral communication skills

- Professional-level French for daily team collaboration and OQLF compliance

- Experience with marketing automation, CRM tools, and web analytics





- Comfortable using design tools to produce presentable materials without a dedicated designer

- Autonomous, resourceful, and comfortable handling multiple responsibilities in a growing SME

- Curious mindset and structured, results-oriented approach

- Must be based in Greater Montreal and able to work in a hybrid environment

- Valid passport for occasional travel to industry events

Core Competencies

Demonstrates expertise in B2B SaaS marketing, content creation, and management, with a strong focus on producing case studies, newsletters, and sales materials. Proficient in marketing automation, CRM tools, and web analytics, while maintaining effective communication in English and French.

Highest-signal resume keywords

- B2B SaaS Marketing Experience

- Content Creation and Management

- Marketing Automation Tools

- Qualified-Level French

- Web Analytics

ATS Optimization Keywords

Hard Skills

- Content Calendar Management

- Newsletter Writing

- Blog Content Production

- Sales Collateral Development

- Case Study Creation

- ROI Analysis

- Traffic Tracking

- Engagement Measurement

- Design Tool Proficiency

- Budget Management

Soft Skills

- Autonomous

- Resourceful

- Curious Mindset

- Structured Approach

- Results-Oriented

Industry Keywords

- B2B Services

- Content Marketing

- Sales Materials

- Industry Events

- Greater Montreal

Tools & Technologies

- CRM Tools

- Marketing Automation Tools

- Web Analytics Tools

- Design Tools

📌 Growth & Content Marketing Specialist, Bilingual (Montreal)
🏢 Jobtailor
📍 Montreal