Lead growth marketing strategies at Sony Interactive Entertainment in Waterloo, ON. Drive user acquisition for innovative mobile and web gaming experiences from launch to scale. In this role, you will own the growth marketing and user acquisition strategy for new products. Collaborate with Product, Design, and Engineering teams while utilizing behavioral data and market insights. You'll execute cross-channel campaigns and optimize performance for maximum player engagement. Key Responsibilities:

- Define and own user acquisition strategy across channels
- Launch and optimize performance marketing campaigns effectively
- Manage budgets and ensure efficient allocation of resources
- Develop a comprehensive measurement framework for growth
- Collaborate with cross-functional teams to enhance user experience

Requirements:

- 5+ years in growth or performance marketing roles
- Proven experience with mobile app user acquisition strategies
- Robust analytical skills for interpreting performance metrics
- Expertise in campaign setup and creative optimization
- Background in collaborating with product and engineering teams

Be the driving force behind user engagement and acquisition at Sony Interactive Entertainment.

📌 Growth Marketing Expert at Sony PlayStation (Ontario)
🏢 Sony Playstation
📍 Ontario