Uride Technologies Inc. is a Canadian technology company redefining local transportation by building a safe, affordable, and reliable ride‑sharing platform. Founded in Thunder Bay, Ontario, Uride was created to solve real problems riders and drivers face in underserved and mid‑sized cities. Today, Uride operates in 25 cities across Canada, with international cities in Mexico and Germany.

Uride has been recognized by Deloitte’s Fast 50 as one of Canada’s fastest‑growing technology companies, reflecting the strength of our platform, team, and execution. We actively support community initiatives through our Good Deeds program, reinvesting in the cities we serve through local partnerships, sponsorships, and social impact efforts. Uride is growing quickly and intentionally.

Our team values ownership, speed, and accountability, and we give people the autonomy to make decisions that directly impact the business.

About the role The role is a hands‑on Marketing Manager who will own both sides of its marketplace—drivers and riders—across Canada. As a builder, you will set up the channels, run the campaigns, write the briefs, manage the budget, and report on what’s working. You will report directly to senior leadership.

What you’ll do Driver Acquisition Own the full driver recruitment funnel across all active Uride markets

Build and manage acquisition channels: paid social, search, referrals, community outreach

Partner with City GMs on local driver supply targets Rider Acquisition & Growth Drive first‑time rider volume across cities through performance marketing

Own and allocate the marketing budget across channels; report on ROI to leadership

Build viral and referral loops to reduce paid CAC over time





Coordinate promotions and local market activations PR & Press Manage the external PR writer relationship and content pipeline

Develop and maintain an editorial calendar of story angles

Identify media opportunities tied to company milestones, city launches, and driver stories

Build Uride’s share of voice in Canadian rideshare media Communications & Brand Own all outbound comms: email, push notifications, and in‑app messaging

Maintain consistent brand voice across all channels and markets

Produce campaign briefs, copy, and creative direction for design partners

Support City GMs with lifecycle campaign assets and messaging templates What success looks like Driver applicant volume & funnel conversion rate

First‑time rider acquisition cost (CAC) by market

Marketing budget ROI across paid channels

PR coverage volume & share of voice

Email and push open rates, click‑through, and campaign‑attributed rides

Lifecycle campaign engagement (in partnership with GMs)

Qualifications 5+ years in growth, performance, or integrated marketing—you’ve run campaigns start to finish

Strongly data‑oriented—comfortable pulling reports, interpreting metrics, and making decisions based on numbers rather than gut feel

Hands‑on experience with paid social and search (Meta, Google, TikTok)

Strong writing skills—you can produce clear copy without heavy editing

Comfortable owning a budget and defending spend decisions with data

Self‑starter who can operate without a large team or agency support

Experience working in a rapid‑moving, multi‑market or platform business

Nice to have Rideshare, mobility, or marketplace experience

Experience managing a PR agency or freelance writer

Familiarity with driver or gig worker audiences

French language skills (asset for Quebec expansion)

The pay range for this role is: 110,000 - 130,000 CAD per year (Canada).

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