About RYSE RYSE (helloryse.com) is a North American technology company building smart home products that make everyday homes more intelligent and automated.

Our flagship product, the RYSE SmartShade, motorizes and automates existing window coverings and connects them with smartphones and major smart home ecosystems.

We develop hardware products from the ground up, working across product design, engineering, manufacturing, software, marketing, and sales.

We’re looking for a Head of Growth &

- Product Marketing to help determine what we build, who we build it for, how we position it, and how we bring it to market.

The Role This is not a traditional marketing management role.

You will work closely with the CEO, engineers, designers, sales team, and external partners to identify customer opportunities and turn them into products, positioning, campaigns, and revenue.

You will lead market research and develop a deep understanding of our customers, competitors, categories, pricing, and distribution channels.

You will help answer questions like Who is the ideal customer for this product?

What problem are we solving for them?

Which features matter most to that customer?

What should the product cost?

Should we sell it DTC, through Amazon, retail, dealers, builders, commercial partners, or another channel?

What messaging will make the customer care?

What creative will make them stop and pay attention?

What acquisition channels can scale profitably?

You will then work with our product, design, and engineering teams to translate those insights into product requirements.

Once a product reaches market, you will be responsible for helping drive its commercial success.

This is a hands-on role. You should be comfortable developing strategy one day and reviewing Meta campaigns, landing pages, creative concepts, pricing tests, or customer research the next.

What You’ll OwnMarket Research &

- Customer Strategy

Lead market research across existing and new product categories

Identify attractive customer segments across DTC, B2B, retail, commercial, and other channels

Conduct customer interviews, surveys, competitive research, pricing research, and market analysis

Develop clear customer personas and jobs-to-be-done

Identify customer pain points that can translate into new products or features

Analyze competing products, positioning, pricing, reviews, and customer feedback

Validate new product concepts before significant engineering resources are committed

Product Positioning &

- Product Strategy

Define the target customer, value proposition, positioning, and messaging for each product

Work directly with engineering and design to help establish product requirements based on customer and market needs

Influence product roadmaps using customer research, commercial opportunity, and competitive analysis

Develop pricing and packaging strategies

Determine which features should be included, removed,



bundled, or prioritized

Develop go-to-market plans for new product launches

Ensure the product experience and marketing promise are aligned

Channel Strategy — Develop strategies for selling through DTC, Amazon, retail, B2B, dealers, affiliates, and other channels

Evaluate the economics and opportunity of different distribution models

Develop channel-specific pricing, positioning, offers, and messaging

Identify new partnerships and distribution opportunities

Work with sales and business development teams to bring products into new customer segments

Growth &

- Customer Acquisition

Own customer acquisition strategy across paid and organic channels

Develop and manage campaigns across Meta, Google, YouTube, TikTok, and other relevant platforms

Build and scale affiliate and creator marketing programs

Develop offers, bundles, promotions, and pricing strategies to improve conversion

Understand CAC, ROAS, contribution margin, LTV, conversion rates, and payback periods

Allocate marketing budgets based on performance and commercial opportunity

Build attribution and reporting systems that make it clear where growth is coming from

Creative, Messaging &

- Conversion

Develop messaging that translates technical product features into clear customer benefits

Lead creative strategy across paid advertising, product pages, landing pages, email, video, and other channels

Write or direct the development of hooks, headlines, offers, scripts, and campaign concepts

Work with designers, creators, agencies, and internal teams to produce advertising creative

Build a structured creative testing process

Continuously test messaging, offers, landing pages, pricing, and funnels

Improve conversion across our DTC customer journey

What We’re Looking For

You understand both why customers buy products and how to acquire those customers profitably.

You can move between customer research, product strategy, creative development, pricing, analytics, and paid acquisition without treating them as separate disciplines.

You should have Strong experience in growth marketing, product marketing, eCommerce, or consumer technology

Experience conducting customer and market research

Strong understanding of product positioning and messaging

Experience working directly with product managers, engineers, or designers

Strong understanding of DTC economics and customer acquisition

Hands-on experience with paid social and paid search

Experience developing creative and messaging for performance advertising





Strong understanding of pricing, promotions, offers, and conversion optimization

Experience with affiliate, creator, or partnership marketing

Strong analytical skills and comfort working with marketing and financial data

Experience with Shopify or similar eCommerce platforms

Ability to operate with limited resources and move quickly from analysis to execution

Experience with hardware, consumer electronics, smart home products, Amazon, retail, or B2B channels is a strong advantage.

How You’ll Work

RYSE is a startup, so this role requires someone who wants ownership rather than a narrow .

You may spend one week researching whether we should enter a recent product category and the next working with an engineer on product requirements, reviewing customer interviews, launching a Meta campaign, testing new pricing, and briefing a creator on an advertising concept.

You should be comfortable making decisions with imperfect information, testing ideas quickly, measuring results, and changing direction when the data says something is not working.

We care much more about outcomes than activity.

What Success Looks Like

Success in this role means We understand exactly who each product is for and why they should buy it

Customer research directly influences our product roadmap

New products launch with clear positioning and go-to-market strategies

We identify attractive new customer segments and channels

Our messaging and creative consistently improve

Customer acquisition scales while maintaining healthy economics

Marketing, product, engineering, design, and sales operate around the same customer strategy

Marketing investment translates into measurable revenue and contribution margin

5–10+ years of experience in growth marketing, product marketing, eCommerce, or consumer technology

Proven experience launching, positioning, and scaling products

Strong background in market research, customer segmentation, pricing, and go-to-market strategy

Experience working cross-functionally with product, engineering, design, and sales teams

Hands-on experience with DTC customer acquisition, paid social, paid search, and conversion optimization

Strong understanding of CAC, ROAS, LTV, contribution margin, and channel economics

Experience developing messaging, creative strategy, and performance advertising

Experience with affiliate, creator, retail, Amazon, or B2B channels

Strong analytical skills with a performance and revenue-driven mindset

Startup experience and willingness to stay hands-on

Experience in hardware, consumer electronics, smart home, or connected devices is a solid advantage.

Full health and dental benefits

Remote & in-office work (minimum 2x per week), and flexible hours

Large degree of autonomy over schedule

Potential for Stock Options

Growth in a start-up, with the potential to develop to a senior leadership role

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