Shape the future of gaming engagement at Zynga as a Senior Manager for Lifecycle Marketing. Drive retention strategies across multiple game genres while leading a agile team!

In this pivotal role, you will oversee the Lifecycle Marketing team, focusing on enhancing player experiences through data-driven strategies and effective problem-solving. Collaborate with cross-functional teams to deliver compelling marketing communications and nurture programs that keep players engaged. Your leadership will influence campaigns across genres from Word to Casino.

Key Responsibilities:



• Manage team performance and career development • Spearhead lifecycle strategy planning and execution • Drive customer engagement and retention initiatives • Champion new technology usage within the team • Review and present marketing performance metrics

Requirements: • Bachelor’s degree alongside 5+ years in Lifecycle Marketing • Proven people management experience of 2+ years • Technical skills in email marketing and analytics • Familiarity with content management tools and email best practices • Strong critical analysis and data interpretation skills

Contribute to Zynga’s mission of connecting players worldwide through innovative lifecycle marketing strategies. #J-18808-Ljbffr

📌 Zynga Senior Manager for Lifecycle Strategy (Winnipeg)
🏢 ZYNGA
📍 Winnipeg