Drive employer branding at Canadian Tire Corporation as the Manager of Employer Brand & Activation. Be the strategic link among DIB, Employee Engagement, and corporate narratives to inspire trust and pride.
This role demands a visionary leader to unify HR, Corporate Communications, and Talent Acquisition, helping CTC embody its People Promise. You will leverage employee insights and engagement metrics to shape campaigns that resonate with potential talent. Expect to produce compelling storytelling strategies that highlight the company culture and foster employee advocacy.
Key Responsibilities:
• Shape and align employer brand strategy with corporate priorities
• Develop storytelling initiatives showcasing employee experiences
• Create materials for internal and external communications




• Monitor and analyze the effectiveness of branding initiatives
• Design engaging employee events and experiences
Requirements:
• Experience in employer branding or corporate communications
• Proven track record in program management and storytelling
• Ability to manage multiple projects effectively
• Robust relationship-building skills across organizations
• Proficiency in creating content for diverse channels
Elevate Canadian Tire Corporation's employer brand by connecting authentic narratives with strategic initiatives that make employees proud.
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📌 Manager, Employer Brand at CTC (Toronto)
🏢 Canadiantirecorporation
📍 Toronto