Inside Sales Executive – B2B Sales

(Grocery, Restaurants, Retail & Other Business Accounts)

Location: Woodbridge (Vaughan), Ontario

Job Type: Full-time, Permanent

Work Arrangement:

In-Person

Base Salary: $50,000 per year + Commission based on sales target achievement

Languages: English required; Hindi, Urdu, or Punjabi is a strong asset

Join ITN Food Corporation

ITN Food Corporation is seeking a results-driven Inside Sales Executive – B2B Sales to grow sales across a diverse customer base, including independent grocery stores, ethnic supermarkets, convenience stores, restaurants, foodservice operators, retailers, wholesalers, and other business accounts.

Based at our Woodbridge (Vaughan), Ontario office, the successful candidate will focus on developing new business, growing existing customer accounts, generating orders, promoting ITN’s product portfolio, following up on sales opportunities, and achieving assigned sales targets through telephone, email, CRM, and other sales channels.

Company Overview

With more than 30 years of experience, ITN Food Corporation manufactures, imports, and distributes a broad portfolio of South Asian food and grocery products.

Our portfolio includes spices and seasonings, atta and flours, rice, dals, lentils, pulses, chutneys, pickles, sauces, oils and fats, beverages, snacks, frozen foods, breads, and other grocery products. ITN also distributes several recognized international and South Asian brands.

As a family-owned Canadian business, ITN is committed to quality, authenticity, customer service, and continued market growth.

Position Overview The Inside Sales Executive – B2B Sales will be responsible for developing new business and managing existing customer accounts across assigned business channels.

The role combines recent-business development, outbound sales, account management, order generation, product promotion, customer follow-up, and sales target achievement.

The successful candidate must be comfortable making regular outbound sales calls, prospecting for new customers, following up consistently on sales opportunities, identifying opportunities to increase account value, and developing long-term relationships with business owners, buyers, purchasing contacts, restaurant operators, chefs, and other decision-makers.

Responsibilities

- Prospect, identify, and secure new B2B customers, including grocery stores, ethnic retailers, convenience stores, restaurants, foodservice operators, wholesalers, and other assigned business accounts.




- Conduct regular outbound sales calls to existing customers, prospective customers, and sales leads.
- Develop new business through telephone, email, CRM leads, referrals, and other approved sales channels.
- Present and sell ITN’s portfolio of food and grocery products.
- Achieve assigned sales, revenue, recent-account, and account-growth targets.
- Generate customer orders and follow up on quotations, product inquiries, promotions, and outstanding sales opportunities.
- Build and maintain strong relationships with business owners, buyers, purchasing contacts, restaurant operators, chefs, and other customer decision-makers.
- Manage an assigned portfolio of existing customer accounts and identify opportunities to increase sales.
- Increase product listings, order frequency, average order value, and overall sales within assigned accounts.
- Recommend suitable products, pack sizes, promotions, and product combinations based on customer requirements.
- Introduce new products, promotions, seasonal items, and sales programs to existing and prospective customers.
- Reactivate inactive or dormant customer accounts and identify opportunities to recover lost business.
- Follow up with customers regarding replenishment requirements, repeat orders, and upcoming purchasing needs.
- Support customer retention through regular communication and timely follow-up.
- Handle customer inquiries, complaints, returns, credits, pricing questions, and service concerns in coordination with appropriate internal departments.
- Maintain accurate records of customer contacts, sales activity, opportunities, quotations, orders, and follow-ups within the company’s CRM or reporting systems.
- Maintain an active sales pipeline and consistently follow up on open opportunities through closure.
- Monitor customer purchasing patterns and identify declining accounts or opportunities for additional sales.
- Monitor competitor activity, pricing, promotions, customer preferences, and market developments.
- Provide customer and market feedback to management regarding products, pricing, promotions, and potential business opportunities.
- Coordinate with Operations, Logistics,



Customer Service, Finance, Purchasing, and other internal teams to support order processing, inventory availability, delivery, and customer service.
- Prepare regular sales activity, pipeline, and performance reports as required.
- Participate in sales meetings, product training, promotional campaigns, trade shows, exhibitions, or customer events when required.
- Perform other sales-related duties reasonably assigned by management.

Qualifications

- 3–5 years of inside sales, B2B sales, account management, business development, or related sales experience.
- Experience selling to grocery stores, retailers, restaurants, foodservice operators, wholesalers, or other business customers is strongly preferred.
- Experience in food, grocery, CPG/FMCG, wholesale, distribution, or foodservice sales is considered a strong asset.
- Demonstrated ability to prospect for new customers, generate leads, develop accounts, close sales, and achieve sales targets.
- Strong outbound telephone and relationship-based selling skills.
- Proven ability to manage a sales pipeline and consistently follow up on customer opportunities.
- Strong commercial understanding and ability to identify customer needs and sales opportunities.
- Fluency in English is required.
- Proficiency in Hindi, Urdu, or Punjabi is a strong asset due to the customer markets served.
- Bachelor’s degree or diploma in Business, Marketing, Sales, or a related field is preferred.
- Strong communication, negotiation, presentation, persuasion, and relationship-management skills.
- Results-oriented and motivated by achieving and exceeding sales targets.
- Strong organizational skills and ability to manage multiple customer accounts, orders, leads, and follow-up requirements.
- Comfortable working in a fast-paced, target-driven sales environment.
- Proficiency with CRM systems, Microsoft Office, sales reporting tools, email, and similar business technology.
- Ability to work full-time in person at the Woodbridge (Vaughan), Ontario office.

Compensation and Benefits

- $50,000 annual base salary
- Commission based on achievement of assigned sales targets
- Opportunity to increase overall earnings through sales performance
- Performance-based growth opportunities
- Paid time off
- Employee product discounts
- Training, mentorship, and opportunities for career advancement

How to Apply Qualified applicants are invited to apply through LinkedIn or email an updated résumé to [email protected].

📌 Inside Sales Executive –B Sales (Grocery, Restaurants, Retail & Other Business Accounts) (Greater Toronto Area)
🏢 ITN Food
📍 Greater Toronto Area