Inside Sales Representative – B2B

WonderFil Specialty Threads

Calgary, AB | Full-Time | In-Person

About the Role

WonderFil Specialty Threads is looking for an Inside Sales Representative to join our Calgary team and help support and grow our wholesale business across North America.

This is a relationship-focused B2B sales role for someone who enjoys working with customers, identifying opportunities, following up consistently, and turning conversations into long-term business. You'll work with an established network of retailers, distributors and industry partners while also helping us develop new accounts and re-engage existing customers.

We're looking for someone who is confident communicating with customers, commercially minded, organized, and comfortable taking ownership of their accounts and sales activity.

What You'll Do

- Build and maintain relationships with new and existing wholesale customers, including independent retailers, distributors and industry partners.
- Proactively follow up with leads and existing accounts to identify sales opportunities, introduce new products and promotions, and grow customer relationships.
- Manage incoming sales inquiries and help customers with product recommendations, pricing, ordering and account-related questions.
- Maintain an organized sales pipeline, document customer activity, and ensure opportunities and follow-ups don't fall through the cracks.
- Work closely with our sales and marketing teams on product launches, promotions, trade shows and other initiatives designed to grow our wholesale business.
- Develop a strong understanding of WonderFil's product line and become a knowledgeable resource for our customers.

What We're Looking For

- Previous experience in B2B sales, inside sales, account management,



business development or a similar customer-facing role.
- Strong verbal and written communication skills and confidence speaking with customers by phone, email and video.
- A proactive sales mindset — you're comfortable initiating conversations, following up and looking for opportunities rather than waiting for customers to come to you.
- Strong organization and follow-through, with the ability to manage multiple customer relationships and priorities at once.
- Comfortable learning new products, systems and industries.
- Experience working with a CRM, wholesale, retail, manufacturing or distribution workplace is an asset.

Experience in sewing, quilting, textiles or the craft industry is not required, but an interest in learning about the industry and our products is important.

Who You'll Work With

You'll work closely with WonderFil's sales and marketing teams at our Calgary headquarters. We're a growing, established company with customers and partners around the world, and this role has the opportunity to make a visible impact on the growth of our wholesale business.

We're looking for someone who wants to build relationships, understand our customers and grow with the company — not simply work through a list of sales calls.

About WonderFil

Founded in Calgary, WonderFil Specialty Threads develops and manufactures specialty threads used in sewing, quilting, embroidery and textile arts. Our products are sold through retailers and distributors across North America and internationally.

We work closely with retailers, educators, designers and industry partners to develop products and programs that help our customers grow their businesses.

How to Apply

Please submit your resume through LinkedIn. We're especially interested in hearing about your experience working with B2B customers, managing accounts or developing new business.

📌 Inside Sales RepresentativeB (Calgary)
🏢 WonderFil Specialty Threads
📍 Calgary