Become the driving force behind Lifecycle Marketing and Automation at Vancity. This full time role focuses on personalizing member journeys through innovative marketing technology.

You will spearhead initiatives that integrate marketing technology, CRM, and AI to deepen member relationships and foster measurable business growth. This position requires collaboration across departments to ensure seamless execution of marketing strategies that resonate with members.

Key Responsibilities:



• Lead initiatives in CRM and applied AI for marketing • Translate marketing strategies into actionable business requirements • Work with teams to create and manage marketing technology roadmaps • Develop and execute lifecycle marketing strategies • Monitor marketing technology performance and user adoption

Requirements: • Bachelor's degree in Marketing, Business, or related area • 8-10 years’ progressive experience in marketing technology • In-depth knowledge of platforms like Salesforce and Adobe • Proven leader in cross-functional marketing initiatives • Proficient in data utilization for campaign effectiveness

Utilize your expertise to drive Vancity’s marketing innovations and enhance member experiences consistently. #J-18808-Ljbffr

📌 Marketing Technology & Lifecycle Engagement Lead (Winnipeg)
🏢 Vancity
📍 Winnipeg