Drive brand awareness and engagement as the Brand Marketing Manager at HomeEquity Bank. This pivotal role focuses on delivering integrated marketing campaigns for Canadians aged 55 and up.

As a vital part of the Brand Team, you will manage brand marketing strategies and program execution within a key regulated sector. The role requires strategic insight paired with detail-oriented execution, ensuring the brand resonates authentically with homeowners. You will balance high-level initiatives with hands-on delivery, fostering emotional connections with stakeholders.

Key Responsibilities:



• Implement brand messaging across all mortgage solutions • Develop and deploy marketing materials emphasizing trust • Collaborate with cross-functional teams on brand initiatives • Manage brand budgets and campaign execution • Analyze market data to optimize brand performance

Requirements: • 8+ years in marketing, 5+ years in brand marketing • 3+ years of team management experience • Robust communication skills for brand storytelling • Exceptional attention to detail and creativity • Self-motivated character focused on continuous improvement

Shape the future of HomeEquity Bank’s brand with your expertise in marketing and team leadership. #J-18808-Ljbffr

📌 Brand Marketing Manager at HomeEquity Bank (Winnipeg)
🏢 Homeequitybank
📍 Winnipeg