Lead the digital evolution of RBC's Credit Card products as Digital Marketing Manager. Focus on modernizing AEO/SEO, infrastructure, and enhancing customer experiences.

This role is pivotal to the Digital Marketing team at RBC, aiming to drive digital transformation initiatives for Credit Cards. You will collaborate with Marketing, Product, and Technology teams, optimizing digital solutions and customer interactions while managing operational excellence. Bring your strategic vision and technical expertise to a highly impactful role.

Key Responsibilities:



• Design the modernization of Credit Cards digital ecosystem • Implement emerging technologies to enhance customer capabilities • Transform Credit Cards website into a user-friendly experience • Champion data-driven optimization using A/B testing • Integrate marketing technology for seamless customer journeys

Requirements: • Bachelor's degree in Business/Marketing/Technology • 5+ years in digital marketing with transformation focus • Experience leading digital platforms modernization • Robust project and vendor management skills • Proficiency in website analytics and optimization tools

Reimagine the customer experience by driving strategic changes and innovation at RBC. #J-18808-Ljbffr

📌 Digital Marketing Manager at RBC (Winnipeg)
🏢 RBC
📍 Winnipeg