Shape data-driven decisions as the Lead for Marketing Analytics at Optro. Oversee the measurement of campaigns, channel performance, and pipeline forecasting in a remote role based in Canada. As the Senior Manager of Marketing Analytics, you will significantly influence the marketing strategy of Optro, a leader in AI-powered GRC solutions.

With over 7 years of deep analytics experience, including leadership in B2B SaaS, you will utilize your expertise to develop measurement frameworks and assess marketing performance.

Your role will ensure strategic decisions are made based on insightful data evaluations while collaborating cross-functionally with marketing teams and operations. Key Responsibilities:

- Manage end-to-end marketing performance analytics




- Develop and optimize attribution and funnel models
- Integrate machine learning for predictive analytics
- Automate insight generation for marketing leaders
- Deliver executive summaries for budget and planning Requirements:
- 7+ years of marketing analytics experience
- Proficient in SQL and data validation
- Experience in B2B funnel and attribution
- Skilled in machine learning applications
- Solid communication skills for executive reporting Lead data-driven marketing strategies with AI integration at Optro and elevate analytics practices within the team.

📌 Lead Marketing Analytics at Optro (Winnipeg)
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📍 Winnipeg