As a Loyalty Specialist at Canadian Tire Corporation in Toronto, ON, you will play a critical role in executing loyalty marketing campaigns by creating, configuring, and validating loyalty offers across multiple programs and channels. You will collaborate with cross-functional partners including Marketing, Merchandising, Digital, CRM, Analytics, and external vendors to ensure offers are launched accurately and on schedule.

Responsibilities

- Create and configure loyalty offers within loyalty management systems according to documented business requirements
- Support the execution of personalized 1:1 member offers, targeted campaigns, promotional events, flyer offers, and ad hoc initiatives
- Review campaign requirements and translate offer logic into system configurations
- Conduct comprehensive testing and quality assurance to validate offer setup, targeting, rewards, and member experience
- Perform defect identification, issue troubleshooting, and documentation of test results
- Validate audience criteria, offer mechanics, earning conditions, exclusions, and reward calculations
- Coordinate with business stakeholders to resolve configuration issues and clarify requirements
- Support campaign launch readiness activities and ensure execution timelines are met
- Monitor offer performance during launch periods and escape issues where necessary
- Maintain detailed documentation of offer configurations, testing outcomes, and operational procedures
- Participate in continuous improvement initiatives to increase operational efficiency and reduce defects
- Ensure compliance with established processes, controls, and service-level agreements
- Assist with prioritization and management of multiple concurrent campaign requests





Requirements

- Post-secondary education in Business, Marketing, Operations, Technology, or a related field
- 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, e-commerce operations, or a related discipline
- Strong attention to detail and commitment to accuracy
- Experience managing multiple priorities and working under tight deadlines
- Solid analytical and problem-solving skills
- Excellent written and verbal communication skills
- Proficiency with Microsoft Office, particularly Excel
- Ability to collaborate effectively with cross-functional teams
- Experience working with loyalty programs, CRM platforms, or marketing technology solutions
- Experience with campaign management, offer configuration, or promotion setup
- Knowledge of quality assurance and testing methodologies
- Familiarity with customer segmentation and personalized marketing concepts
- Experience working with vendors and external technology partners

Benefits

- Broadband salary range: $64,000 to $106,000 CAD annually (typical hiring range $64,000–$85,000)
- Comprehensive benefits and retirement programs
- Performance incentives and continuing education programs
- Mental health benefits of $5,000 per year
- Canadian Tire Profit Sharing
- Career growth opportunities and product discounts

Post-secondary education in Business, Marketing, Operations, Technology, or a related field. 1–3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, or e-commerce operations. Proficiency with Microsoft Office (Excel). Experience with CRM platforms, loyalty programs, or marketing technology solutions.

📌 Loyalty Specialist (Toronto)
🏢 Canadian Tire
📍 Toronto